Archives
Introducing Dashboard Insights: Omni-Channel Marketing Reports from the Call Analytics Experts
July 26, 2017 8:19 am Leave your thoughtsWe’re pretty excited most days about the products we get to create and share with marketers, but we’re extra excited... View Article
Top Marketing Influencer Andy Crestodina Shares Website Conversion Optimization Tips
July 21, 2017 10:57 am Leave your thoughtsWe recently picked the brain of top-rated content marketing expert, Andy Crestodina, to get his latest tips on website conversion... View Article
I Can Do THAT with DialogTech?! 8 Reports You Aren’t Using That Will Transform Your ROI
July 18, 2017 12:03 pmLearn these cross-channel reporting best practices. Consumers no longer differentiate between the devices and channels they engage with and use... View Article
This Is Why Lead Validation Is Critical In Internet Marketing
July 12, 2017 2:52 pm Leave your thoughtsThe following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices... View Article
Prove ROI With These 6 Instagram Advertising Tips We Love
June 23, 2017 8:51 am Leave your thoughtsInstagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s... View Article
How to Improve Facebook Ad Targeting with Phone Call Insights
June 20, 2017 4:15 pm Leave your thoughtsPart of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook... View Article
Why Keyword Attribution Is So Important for Marketers
June 15, 2017 8:30 am Leave your thoughtsGoogle processes over 2 trillion searches per year, or at least 63,000 searches per second. Last year this generated $57.8... View Article
Monroe Optimizes Digital Marketing and Caller Experiences with DialogTech
June 14, 2017 2:05 pmPhone Conversations Help Monroe Help Customers Succeed Founded in the 1950s, Monroe Engineering is a world leader in the distribution... View Article
Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls
June 13, 2017 5:20 pm Leave your thoughtsAs spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet... View Article
Optimizing Facebook and Instagram ROI with Call Analytics
June 8, 2017 6:24 pmLearn how DialogTech integrates with Facebook and Instagram. Social ads will drive over 19 billion calls to US businesses this... View Article
3 Ways DialogTech’s New Integration With Facebook and Instagram Empowers Marketers With Call Data
June 7, 2017 8:30 am Leave your thoughtsWhen was the last time you logged into Facebook or Instagram? Was it from your smartphone? Chances are it was.... View Article
6 Ways Marketers Benefit From Automatic Conversation Tagging
June 5, 2017 4:52 pm Leave your thoughtsIt’s not easy for marketers to understand the true context of the phone calls they generate to their business locations... View Article
3 Tips to Give You Direction in the Growing Martech Landscape
May 26, 2017 8:26 am Leave your thoughtsThere are a lot of marketing technology solutions out there and it seems like a new one pops up every... View Article
What Is (and Isn’t) Working with LinkedIn’s New Lead Gen Forms
May 23, 2017 9:00 am Leave your thoughtsLinkedIn recently announced they were launching a new ad type, Lead Gen Forms, allowing advertisers to directly collect lead information... View Article
Optimizing Search and Facebook Ads for the Cross-Device World
May 17, 2017 4:01 pmReach more mobile consumers with search and Facebook. In today’s cross-device world, marketers need to apply new strategies for attribution... View Article
What is Centralized Marketing Distributed Sales (CMDS)?
May 11, 2017 8:30 am Leave your thoughtsYou have probably heard a powerful new term in business recently: Centralized Marketing Distributed Sales (CMDS). At DialogTech we are... View Article
Travel Marketers Must Combine Digital and the Call Channel to Drive ROI
May 2, 2017 12:32 pmTravel marketing has gone digital and mobile. And when travel shoppers engage with ads and website content on their smartphones,... View Article
3 Concerns DialogTech’s HIPAA Compliance Solves for Healthcare Marketers
May 2, 2017 10:03 am Leave your thoughtsAs a healthcare marketer, you know how critical it is for your business to comply with the Health Insurance Portability... View Article
DialogTech Helps Central Restaurant Products Optimize Marketing to Drive 13% More New Customers Each Year
April 28, 2017 5:06 pmPhone Calls Play a Huge Part in Central’s Success Central Restaurant Products equips the people who feed the world. They... View Article
In Their Own Words: How CDW Uses DialogTech to Optimize Marketing ROI
April 28, 2017 2:54 pmDialogTech can help marketers do some pretty powerful things with phone calls. What better way to hear about them than through... View Article
In Their Own Words: How Search Discovery Uses DialogTech to Generate More Customers for Comfort Keepers
April 28, 2017 2:51 pmDialogTech can help marketers do some pretty powerful things with phone calls. What better way to hear about them than... View Article
In Their Own Words: How Sylvan Learning Uses DialogTech to Optimize Marketing ROI
April 28, 2017 2:47 pmFor Sylvan Learning, a leading provider of personal tutoring and enrichment services for students, most of their leads come in... View Article
I See Call Conversions in AdWords, Now What? Pt. 3
April 28, 2017 2:19 pmOptimizing your paid search at a keyword level is crucial, but are you optimizing for every conversion type? Paid search... View Article
I See Call Conversions in AdWords, Now What? Pt. 2
April 27, 2017 4:34 pmPaid search ads are driving more and more call conversions every year. And maybe you’ve already begun to integrate call... View Article