Archives
[Video] Strategies to Optimize Display Ads for Calls: Audience Building
February 20, 2017 8:30 am Leave your thoughtsDid you know 29 billion calls will be made from display ads in 2017? Smartphones have fundamentally changed how consumers... View Article
You’ll Love These 9 Call-Friendly Mobile Sites (Just Like Us)
February 17, 2017 5:31 pm Leave your thoughtsWe all know consumers are mobile. Thanks to smartphones, 77% of Americans are in constant connection to the digital world... View Article
7 Ways to Get More from Your Local PPC Campaigns
February 16, 2017 5:43 pm Leave your thoughtsThere is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are... View Article
7 Impactful Ways to Use Call Data in Your Marketing Stack
February 16, 2017 4:37 pmintegrate-call-data-ondemand Learn how to integrate call data within your marketing stack like the pros. Only 33% of marketers have taken... View Article
4 Reasons Why Marketers Are Falling in Love With Calls
February 14, 2017 12:53 pm Leave your thoughtsWho would’ve thought that in this digital age marketers would be falling back in love with the phone. It’s such... View Article
How to Perfect Your Large and Small A/B Tests
February 10, 2017 1:34 pm Leave your thoughtsHigh-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their... View Article
3 Proven Ways Call Data Helps Email Marketing That You Need to Know
February 9, 2017 1:32 pm Leave your thoughtsEmail marketing is here to stay. It’s become a staple for most marketing strategies because brands and businesses can reach... View Article
[Video] How Comfort Keepers Uses Artificial Intelligence on Phone Calls to Prove Marketing ROI
February 7, 2017 10:31 am Leave your thoughtsIn a recent webinar with DialogTech and hosted by The CMO Council, Bryan Huber, Global Vice President, Digital Marketing at... View Article
Why Call Attribution Is Vital for Display
February 6, 2017 4:01 pmAs display marketers begin to drive more calls from display advertising, attributing and optimizing these calls with the right tools will... View Article
Strategies to Optimize Display Ads for Calls: Landing Pages
February 6, 2017 2:34 pmDisplay marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing... View Article
Strategies to Optimize Display Ads for Calls: Using Call Data to Target Audiences
February 6, 2017 1:01 pmThe display channel is no longer just a branding tool. Now, display ads are driving billions of calls to businesses.... View Article
The Secret Weapon You Need to Conquer Data-Driven Marketing
February 3, 2017 8:30 am Leave your thoughtsHigh-quality data is being used more frequently to fuel marketing decisions. Yet with the vast amount of marketing initiatives out... View Article
Strategies to Optimize Display Ads for Calls: Retargeting
February 2, 2017 1:46 pmMore and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as... View Article
Strategies to Optimize Display Ads for Calls: Audience Building
February 2, 2017 1:21 pmDid you know 29 billion calls will be made from display ads in 2017? Smartphones have fundamentally changed how consumers... View Article
Comfort Keepers Successfully Proves Marketing ROI with Call Tracking and AI
February 2, 2017 12:55 pmComfort Keepers, a leading in-home care provider for seniors, places high value on calls that come through their website. Knowing... View Article
Do You Know How to Make Your PPC Shine With the New AdWords Beta?
February 2, 2017 8:30 am Leave your thoughtsGoogle AdWords released a new feature into open beta called Account Health Score for Search. In Google’s terms, the Account... View Article
4 Strategies Auto Marketers Use to Drive More Sales from Inbound Calls
February 1, 2017 8:30 am Leave your thoughtsThis post originally appeared in Dealer Marketing Magazine. We live in a mobile-first world, and smartphones have changed the way... View Article
How to Measure the Impact of Online Media on Offline Conversions
January 26, 2017 10:43 am Leave your thoughtsAs digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when... View Article
The Astonishing Reality of Cross-Device Attribution
January 20, 2017 11:47 am Leave your thoughtsRaise your hand if you’re targeting consumers across devices. Now keep it raised if you understand the cross-device behavior of... View Article
Go From Average Joe to Pro With These 5 Marketing Analytics Power Moves
January 19, 2017 12:10 pm Leave your thoughtsMarketing teams rely on their analytics to perform at the highest level and drive results that boost your business’s bottom... View Article
[Infographic] Supercharge Your Display ROI With Phone Calls
January 16, 2017 11:47 am Leave your thoughtsDisplay ad conversions are evolving from mere impressions and clicks thanks to the rising adoption smartphones. Rather than filling out... View Article
Supercharge Your Display ROI With Phone Calls
January 13, 2017 2:49 pmDisplay ad spending surpassed search spending in 2016 and is set to grow 15.6% YOY. Mobile display is the single... View Article
2 Important Google AdWords Extensions Updates (and What You Need to Do)
January 13, 2017 11:01 am Leave your thoughtsIt’s easy to say that mobile and local are two of the most important factors in marketing right now when... View Article
Make the Most of 4 Big AdWords Enhancements in 2017
January 12, 2017 8:30 am Leave your thoughts2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were... View Article