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As Business Intelligence Project Manager, Andrew has been responsible for internal reporting and data analysis at DialogTech for the last 4 years. He specializes in transforming data from sources like Salesforce, Marketo, Google Analytics, and DialogTech, into actionable reporting and dashboards. Andrew is a Chicagoland native and an Indiana University Alumni.
Attribution has been the foundation of marketing analytics since the dawn of marketing. Every marketing team worth their salt has... View Article
Does your paid search ROI ever feel like a bit of a mystery? You are spending a big chunk of... View Article
For years, search marketers have fixated on conversion optimization, continuously testing and tweaking their pages to drive higher conversion rates... View Article
There are a lot of marketing technology solutions out there and it seems like a new one pops up every... View Article
Analytics and reporting is in high demand, as data now plays an essential role in the decision-making process for many... View Article
In a world where poor customer reviews can make or a break business, customer-centricity has forced itself to marketing’s epicenter.... View Article
High-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their... View Article
Marketing teams rely on their analytics to perform at the highest level and drive results that boost your business’s bottom... View Article
High-performing marketing teams live and breathe data. Superb marketing analytics empower marketers to intelligently optimize their campaigns and prove success.... View Article
The way we interact with technology has changed drastically in recent years, and 2017 is poised to push the envelop... View Article
The relationship between marketing and sales teams has always been tenuous, but getting both teams on the same page will... View Article
Marketers depend on their analytics to confidently understand and improve the performance of their marketing campaigns. It is crucial that... View Article
It’s that time of year again when marketing leaders fight tooth and nail for every dollar of their 2017 budget.... View Article
The marketing technology landscape has been exploding in recent years leaving marketing teams juggling more tools than they know what... View Article
Dependable marketing analytics are the backbone to the many difficult decisions marketing leaders must make every day. It’s hard to... View Article
The travel industry has been impacted by mobile’s rapid surge in popularity with over 70% of US travelers now using... View Article
Omni-channel marketing is extremely difficult to measure. Every channel added to your marketing mix brings more data, another layer in... View Article
The analytics team supports the entire marketing department and naturally receives a wide range of questions on a weekly basis.... View Article
Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics,... View Article
We know how difficult it is to engage customers early in the customer journey, with many waiting until the last... View Article
The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices.... View Article
Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other... View Article
As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through... View Article
The current state of the digital media industry has a lot of marketers worried. Digital ad spend continues to go... View Article