Optimizing Facebook and Instagram ROI with Call Analytics

Learn how DialogTech integrates with Facebook and Instagram.

Social ads will drive over 19 billion calls to US businesses this year. If phone conversations are important to your business, learn how to take a data-driven approach to driving calls and customers from Facebook and Instagram ads – right within Facebook Ads Manager.

In this episode of our educational webinar series, we talked about how businesses are “Optimizing Facebook and Instagram ROI with Call Analytics.” In this webinar, you’ll learn how to acquire more customers from social ads using insights from phone calls. Discover how to:

View insights from phone calls alongside clicks in Facebook Ads Manager
Retarget past callers with custom ads or exclude them from campaigns
Create lookalike audiences similar to customers who converted by calling
Optimize for what’s driving the best conversions, whether online or over the phone