DialogTech for Retail

Drive more high-converting calls and sales from your marketing with AI-powered conversation intelligence.

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Generate More High-Converting Calls with Insights from DialogTech

Consumers often want to call to ask questions when researching purchases online. And those callers often go on to make an in-store or online purchase that day. It’s why retailers use DialogTech to attribute, route, and analyze inbound calls and conversations for insights to improve ROI and sales conversions.

Optimize Marketing to Drive Sales

Attribute each caller from marketing source to sale — optimize for what works, eliminate what doesn’t.

Convert More Callers to Customers

Route each caller automatically to the best location or agent to convert them to customers.

Analyze Conversations for Insights

Measure lead quality and outcome, analyze call handling, and identify lost opportunities to call back right away.

A Complete Marketing Solution for Inbound Calls

DialogTech is a powerful marketing analytics tool that shows you how your digital advertising, webpages, and offline marketing drive calls that convert to sales opportunities and customers. DialogTech also provides tools to personalize the caller experience in real time to help retailers convert more calls to customers.

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Industry-Leading Call Tracking

DialogTech captures the caller’s name/number and the marketing channel, ad, keyword search, website interaction, and other source that drove each call. Optimize your marketing spend for what drives the most calls and customers at the lowest CPL.

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AI-Powered Conversation Analytics

DialogTech’s AI analyzes conversations for you for a wealth of insights. Learn which marketing programs drive the best sales calls. Analyze how calls are handled to detect issues. See what percentage of calls aren’t answered, are good sales leads, and were converted by each agent or location.

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Professional IVRs You Can Build Yourself

Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Access reports to view how many calls from your marketing are going to sales, support, or other departments.

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Get Powerful Insights from All Your Call Data with DialogTech’s PCI DSS-Compliant Call Tracking and Analytics

DialogTech is officially certified as PCI DSS-compliant. Customers can leverage the full insights from call recordings, call transcriptions, and AI-driven conversation analytics with confidence, knowing their data is secure with a partner that is fully PCI-compliant. Our redaction algorithm automatically removes any sensitive information from call recordings and transcriptions — while still giving you access to all of your call transcriptions and call data.

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DialogTech’s Solution for Retail Also Includes:


Pass call data to your CRM, marketing tools, digital ad platforms, and call center solutions.

Audience Targeting

Retarget callers who didn’t convert and add your best callers to lookalike audiences to find new customers across search, social, and display.

Caller Insights

When calls come in, arm agents with marketing insights on who each caller is and why they are calling.

Recordings & Transcriptions

Review and share recordings and transcriptions of every inbound call to every location or agent.

Contextual Call Routing

Route calls based on the caller’s geographic location, day and time, marketing source, caller history, and more.

Call Forwarding

Ring multiple phones at once or in any order — if no one answers, send calls to another person, group, or voicemail.

What DialogTech Customer Are Saying

“The real power of DialogTech’s call tracking is that without it, we would be blind to the revenue we generate from SEM calls. And since DialogTech enables use to pass revenue matchback data from SEM calls into the search engines, we’ve seen paid search revenue and ROAS increase significantly. It’s been tremendous.”

— Tim Moorhead, Paid Media Account Manager at Seer Interactive · Read Their Story →

“We’ve tried other call tracking solutions, but none can do what DialogTech does. Being able to build audiences from consumer conversations for better remarketing and also review the actual call transcriptions for marketing insights is a game changer for us. It’s something you only get with DialogTech.”

— Rony Daniel, Digital Strategist at 1000Bulbs.com · Read Their Story →

“We use DialogTech’s conversation analytics technology quite a bit. We can quickly look at the source of a call – say a Google shopping ad – then dive into the actual phone conversation to see if it was a quality lead. Or we can analyze calls from a specific product’s webpage to see what questions callers are asking, then have our content team update the details on that page to answer them.”

— Nathan Smith, Marketing Database Analyst at Central Restaurant Products · Read Their Story →

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