Using the Online Journey to Optimize the Offline Call Experience
May 24, 2018 1:29 pm Leave your thoughtsConsumers today do most of their research online — often on their smartphones — and by the time they call,... View Article
Author Archives for Christie Huber
About Christie Huber
As Senior Content Marketing Manager, Christie manages content strategy, social media, and public relations at DialogTech. She has a background in corporate and consumer marketing, advertising, social media, public relations, and influencer marketing. Christie is a passionate University of Michigan alumni and fan, supporter of 1-on-1 cancer support charity Imerman Angels, and recently completed her fourth marathon.
How to Personalize the Online Customer Journey with Offline Call Analytics
May 9, 2018 10:04 am Leave your thoughtsAs you create digital marketing campaigns, it’s important to offer an exceptional experience that caters to your customer’s specific needs,... View Article
How to Accurately Measure LinkedIn Ad ROI: Online and Offline
May 7, 2018 9:44 am Leave your thoughtsIf you are allocating more of your digital budget to LinkedIn, you are not alone. Studies show that 97 percent... View Article
Top 5 Google AdWords Updates to Use This Spring to Drive Calls
April 26, 2018 11:27 am Leave your thoughtsSpring has sprung, and with it, new updates to the Google AdWords platform have arrived. The biggest change has been... View Article
How Top Companies Drive Offline Conversions From Online Ads
April 4, 2018 9:33 am Leave your thoughtsAccording to Google, when people use mobile search to help make a decision, they are 57% more likely to visit... View Article
What Marketers Are Saying About DialogTech’s Call Tracking and Customer Support
March 29, 2018 9:04 am Leave your thoughtsAt DialogTech, we are proud to provide the most powerful call analytics platform that empowers marketers with the data they... View Article
DialogTech Activates Intelligence on Calls Across the Adobe Experience Cloud
March 27, 2018 8:22 am Leave your thoughtsAccording to a recent Adobe study, 80% of businesses, whether digitally advanced or not, rank seeing the 360-degree view of... View Article
Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
March 21, 2018 2:00 pm Leave your thoughtsWe recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re... View Article
Introducing Conversation Insights™ Pro: The Easy-to-Deploy AI Call Scoring Solution for Marketing and Sales
February 22, 2018 9:40 am Leave your thoughtsToday we’re thrilled to announce the release of Conversation Insights™ Pro, an exciting new addition to our family of solutions... View Article
How Home Services Marketers Can Generate More Calls and Customers
February 20, 2018 4:07 pm Leave your thoughtsFor more than 100 years, consumers found home service professionals, such as plumbers, HVAC technicians, arborists, housekeepers, and more through... View Article
3 Ways Automotive Marketers Can Drive Sales During This Peak Sales Season
February 8, 2018 11:51 am Leave your thoughtsLast week the groundhog may have seen his shadow, signaling six more weeks of winter, but he alone can’t stop... View Article
Our Top 3 Strategies to Optimize Your Digital Targeting with Call Analytics
January 31, 2018 5:16 pm Leave your thoughtsIn 2016, for the first time, marketers in the United States spent more on digital advertising than TV. As spend... View Article
Why Phone Call Analytics Can Optimize Your Facebook Ad ROI
December 11, 2017 3:38 pm Leave your thoughtsThis post was previously published on the Social Media Week blog. At #smwchicago, we showed attendees how well Facebook ads can... View Article
What Marketers Should Look for in a Call Tracking Solution
November 10, 2017 10:58 am Leave your thoughtsImagine this: It’s nearly the end of the quarter, and soon your senior leadership team (or your client, if you... View Article
Data Science For Marketers: Interview With An Expert
November 7, 2017 11:30 am Leave your thoughtsData science is a hot topic across many industries with marketing being no exception. While many marketers are still getting... View Article
Top 10 Tips For Building Your Career in Technology
October 31, 2017 1:16 pm Leave your thoughtsAs the technology industry continues to grow and evolve, it’s important to take note on how both men and women... View Article
25 Call Tracking Success Stories Marketers Need to Know
October 30, 2017 9:16 am Leave your thoughtsIf you’re like me, you’re always curious what other marketers and agencies are doing differently to drive results. If you... View Article
The Best Marketing KPIs for Inbound Phone Calls
October 25, 2017 3:47 pm Leave your thoughtsProve it. That’s a statement I live by in the business world, and it is 100 percent dependent on data.... View Article
Get to Know the Faces of DialogTech: Bryan M., VoIP Engineer
October 12, 2017 11:47 am Leave your thoughtsOur employees are one of the reasons we have been named one of Chicago’s Best Places to Work by Crain’s... View Article
An Interview With a Data Scientist: DialogTech’s Dr. Amber McKenzie
October 10, 2017 3:43 pm Leave your thoughtsBusinesses are becoming aware that data science (DS) and artificial intelligence (AI) are more than just buzzwords. Marketers in particular... View Article
A Marketer’s Guide to Getting Started with IVR
October 5, 2017 9:45 am Leave your thoughtsInteractive Voice Response (IVR) technology allows you to automate voice interactions between callers and your business. Marketers today use IVR... View Article
7 IVR Use Cases for Marketing, Sales, and Support Teams
September 22, 2017 9:04 am Leave your thoughtsAre you using IVR (interactive voice response) solutions to grow your business? If you work for a business where customers call you, there... View Article
4 Ways Marketers Can Prepare Now For Voice Search
September 14, 2017 3:20 pm Leave your thoughtsAs a fellow marketer, I’m sure you are as focused on your daily search ROI as we are. It can... View Article
Are Your Facebook Ads Driving the Right Phone Conversions?
September 11, 2017 10:53 am Leave your thoughtsThe following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices... View Article