Archives
I See Call Conversions in AdWords, Now What? Pt. 1
April 27, 2017 4:32 pmWe talk a lot about how paid search ads are driving more and more call conversions every year. And maybe... View Article
In Their Own Words: The Power of Call Attribution
April 27, 2017 3:41 pmWe gathered DialogTech customers from top brands, including Sylvan Learning, Comfort Keepers, and CDW, to learn how they use call... View Article
3 Opportunities to Improve the Marketing Analytics Process
April 25, 2017 5:22 pm Leave your thoughtsAnalytics and reporting is in high demand, as data now plays an essential role in the decision-making process for many... View Article
4 Barriers That Will Hurt Your Digital Testing Strategy
April 20, 2017 8:30 am Leave your thoughtsFor digital marketers it’s best practice to test site messaging, landing pages, creative themes, and ad copy. We learn early... View Article
New Infographic: The Best Way to Optimize Insurance Marketing in a Digital World
April 17, 2017 8:30 am Leave your thoughtsStudy after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers... View Article
Shoot for Higher ROI: The Best Way to Optimize Insurance Marketing in a Digital World
April 15, 2017 2:46 pmStudy after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers... View Article
Using Digital Marketing Analytics to Drive ROI: How the Pros Use Insights to Drive Clicks, Calls, and Customers
April 7, 2017 12:06 pmRevTapWebinar_OnDemand_680x320 In today’s omnichannel and cross-device world, marketing analytics has never been more important – or complex. As you invest... View Article
This Is Why Marketers Shouldn’t Wait for Perfect Analytics
April 6, 2017 8:44 am Leave your thoughtsDigital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through... View Article
Why It’s Critical for Marketers to Embrace Voice in 2017
March 27, 2017 8:30 am Leave your thoughtsThis post originally appeared on Chief Marketer. 2017 is poised to be a turning point for voice. The use of... View Article
How a Global Funeral Service Provider Increased Revenue by 35% with BusinessOnline and DialogTech
March 24, 2017 8:27 amPhone Calls Are Critical to the Customer Journey for Funeral Service Provider A global funeral service provider launched a new... View Article
These 5 Big Strategies Will Make You a Better Search Marketer
March 23, 2017 8:30 am Leave your thoughtsA recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume.... View Article
[Video] Strategies to Optimize Display Ads for Calls: Call Attribution
March 21, 2017 8:30 am Leave your thoughtsAs display marketers begin to drive more calls from display advertising, attributing and optimizing these calls with the right tools will... View Article
How to Supercharge Your Google Analytics Reports with Call Conversions
March 16, 2017 3:38 pmDoThatWebinar_email_680x320_on-demand Learn how to get more out of your Google Analytics reporting. Millions of businesses are using Google Analytics every... View Article
[Video] Strategies to Optimize Display Ads for Calls: Landing Pages
March 14, 2017 8:30 am Leave your thoughtsDisplay marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages... View Article
From A to Z: Your Call Attribution Glossary
March 10, 2017 11:42 am Leave your thoughtsCall attribution technology is like an onion. It has many layers. Some are more complex than others, which can be... View Article
3 Tips That Will Keep Your Facebook Ad Content Fresh
March 8, 2017 11:19 am Leave your thoughtsFacebook ad revenue is exploding: it grew 67% year-over-year in 2016. In November 2016, the Interactive Advertising Bureau (IAB) released... View Article
[Video] Strategies to Optimize Display Ads for Calls: Using Call Data to Target Audiences
March 7, 2017 8:30 am Leave your thoughtsThe display channel is no longer just a branding tool. Now, display ads are driving billions of calls to businesses.... View Article
Comfort Keepers Optimizes Marketing to Generate More Calls and Customers with DialogTech
March 6, 2017 12:04 pmLearn how Comfort Keepers uses AI and call attribution to optimize marketing ROI for 700 senior care franchisees
4 Ways Insurance Marketers Use Calls to Win With Mobile Display Ads
March 3, 2017 11:40 am Leave your thoughtsConversation is fundamental to the insurance shopper’s customer journey. It makes sense: most insurance purchases are complex and people have... View Article
A Wake-Up Call for CMOs: Focus More on Phone Calls to Increase ROI
March 2, 2017 8:30 am Leave your thoughtsThis post originally appeared on Mobile Marketing Watch. If you haven’t thought much about the phone calls your advertising and... View Article
[Video] Strategies to Optimize Display Ads for Calls: Retargeting
March 1, 2017 8:30 am Leave your thoughtsMore and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as a... View Article
Phone Calls and the New Customer Journey: 7 Marketing Strategies to Improve the Call Experience
February 28, 2017 10:56 amJoin call experts from DialogTech for this webinar to learn the 7 strategies marketers are embracing to improve the call experience and drive business results.
The One Way Agencies Boost Omni-Channel Marketing Success
February 27, 2017 5:41 pm Leave your thoughtsIt’s the year of omni-channel marketing for agencies. More and more agency clients are seeking assistance in crafting personalized and... View Article
Why Your Marketing Needs These 3 Unique Custom Audiences
February 23, 2017 9:43 am Leave your thoughtsAudience targeting and remarketing in digital campaigns are not new concepts to digital marketers. There are many strategies we can... View Article