Shoot for Higher ROI: The Best Way to Optimize Insurance Marketing in a Digital World
Study after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers conduct research online, they want to speak with an agent to buy offline. They prefer calling rather than filling out a web form on a landing page because agents can provide immediate answers over the phone. Plus, a conversation with a real human-being offers a high-touch, intimate customer experience that cannot be experienced online.
In this infographic discover tips and steps you can take today to start optimizing insurance marketing for calls.