Author Archives for Blair Symes
About Blair Symes
Blair Symes is Senior Director of Product Marketing at Invoca, the leading conversation intelligence provider for marketing and sales. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution.
June 2, 2021 8:24 am
Published by Blair Symes
The DialogTech platform now has an upgraded solution for tracking and optimizing calls from Google call extensions. Previously, you could... View Article
April 2, 2021 9:08 am
Published by Blair Symes
This blog was originally published on MediaPost. First-party data was already a hot topic in digital marketing, but Google’s recent... View Article
December 8, 2020 5:24 pm
Published by Blair Symes
In this installment of DialogTech’s Solving Marketing Problems blog series, we are tackling a common and frustrating problem for digital... View Article
August 26, 2020 12:57 pm
Published by Blair Symes
Google Ads call extensions (GCEs) enable you to include a clickable phone number in your search ads, giving searchers the... View Article
June 30, 2020 2:45 pm
Published by Blair Symes
DialogTech is excited to announce our new call tracking integration with RingCentral and listing the RingCentral App Gallery. If you... View Article
June 9, 2020 4:23 pm
Published by Blair Symes
It isn’t news that consumers searching for local businesses often convert by calling. Most local searches take place on smartphones,... View Article
April 21, 2020 1:36 pm
Published by Blair Symes
It’s no surprise, but vehicle sales have plummeted thanks to COVID-19. J.D. Power has forecasted that U.S. auto sales will... View Article
April 2, 2020 11:53 am
Published by Blair Symes
Are you reducing your paid search spend because of COVID-19? If so, you aren’t alone. Due to self-quarantining and shelter... View Article
March 23, 2020 12:21 pm
Published by Blair Symes
This is truly an unprecedented time, in terms of both public health and the economy. In just a few weeks,... View Article
March 13, 2020 11:25 am
Published by Blair Symes
At DialogTech, keeping you connected with your customers is our top priority. We understand the concern and uncertainty you may... View Article
January 6, 2020 11:48 am
Published by Blair Symes
Marketers know how important it is to provide consumers with a frictionless buyer experience. The more difficult you make it... View Article
October 9, 2019 4:01 pm
Published by Blair Symes
At its core, the idea behind data-driven marketing is simple. You measure the performance of your marketing channels and activities,... View Article
September 26, 2019 3:44 pm
Published by Blair Symes
Google says over 70% of advertisers now use Google Ads Smart Bidding. It’s a collection of automated bid strategies that... View Article
September 24, 2019 5:20 pm
Published by Blair Symes
If you are like most businesses, your biggest marketing expense isn’t your people or your campaigns — it’s your martech... View Article
September 5, 2019 8:58 am
Published by Blair Symes
For most businesses, paid search is still one of the most important marketing channels. According to eMarketer, over 40% of... View Article
August 16, 2019 9:40 am
Published by Blair Symes
Speaking with a human being has always been a critical element to buying insurance. Whether it’s life, home, automotive, or... View Article
August 13, 2019 4:34 pm
Published by Blair Symes
The customer journey is calling. When consumers use their smartphones to search for products and services on Google and engage... View Article
June 28, 2019 2:08 pm
Published by Blair Symes
Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right experiences... View Article
March 28, 2019 9:08 am
Published by Blair Symes
If you attended Adobe Summit this week, you heard a lot about the benefits of customer experience marketing. Consumers today... View Article
February 27, 2019 4:10 pm
Published by Blair Symes
The average CMO tenure is the shortest of all C-suite titles — often 4 years or less, depending on the... View Article
August 1, 2018 1:23 pm
Published by Blair Symes
When consumers on AMP call your business, do you get attribution on those callers or marketing analytics on what happens... View Article
March 30, 2018 9:24 am
Published by Blair Symes
Facebook has announced they will no longer allow brands to use third-party data from providers in their ad targeting. Previously,... View Article
November 28, 2017 5:04 pm
Published by Blair Symes
The data is in, and it’s no surprise: more and more of our winter holiday shopping is now done on... View Article
November 27, 2017 12:53 pm
Published by Blair Symes
Marketers who still haven’t added inbound call conversions to their customer journey analytics should make that a priority in 2018.... View Article