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Blair Symes is Senior Director of Product Marketing at Invoca, the leading conversation intelligence provider for marketing and sales. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution.
Missed appointments are a serious problem for many industries. From furniture stores to restaurants to healthcare providers, people not showing... View Article
This post originally appeared on MarketingBitz. The growing popularity of smartphones and mobile advertising has changed the way consumers shop... View Article
Dynamic number insertion (DNI) is a marketing analytics technology that enables businesses to get attribution for the phone calls generated... View Article
This post originally appeared on Entrepreneur. Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?... View Article
DialogTech is extremely excited to announce a revolutionary new display marketing solution: DialogTech for Display. Part of the DialogTech call... View Article
Study after study confirms it: As digital advertising goes mobile, call conversions are skyrocketing. Search, social, and display advertising will... View Article
This post originally appeared on Sales & Marketing Management. Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are... View Article
Today DialogTech announced the availability of the Winter 2014 Release of our Voice360 solution. The release includes exciting new functionality... View Article