Today DialogTech announced the availability of the Winter 2014 Release of our Voice360 solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey.
Highlights from the Winter 2014 release include:
- A completely redesigned SourceTrak interface that modernizes and simplifies call analytics
- Support for cross-domain/sub-domain and multi-location call tracking
- Big enhancements to our Salesforce app that includes new support for Salesforce Service Cloud
- New integrations with Act-On and DoubleClick to help you optimize calls and sales from your marketing
- A new user access control model that makes it easy to control how others access your DialogTech account
I go into more detail on the new functionality below, but if you would like to see any of it for yourself, please consider:
- Registering for the January 8th webinar, where our product managers will walk you though what’s new
- Request your own personal demo, so your DialogTech account manager can answer you questions and give you a guided tour of the tools you care about most
Calls Play a Critical Role in Revenue Generation and Customer Support
Phone calls drive revenue. They are the most effective tool for acquiring new customers, and they are the best way to support current customers to increase their lifetime value. Consumers today routinely engage with companies by calling them while researching products, responding to marketing campaigns and advertisements, making purchases and requesting post-sale support.
Companies that analyze, qualify, route, and manage these sales and support calls optimally and efficiently are turning more leads into sales and more customers into loyal, repeat business. DialogTech’s new Winter 2014 Release provides the 360-degree call analytics and automation technology to help you do it.
SourceTrak Call Tracking Redesigned and Enhanced
DialogTech’s SourceTrak, the industry standard in call tracking and analytics, is redesigned with an intuitive flat-design, card-based interface that modernizes and simplifies how marketers track, analyze, and manage phone leads from every channel. New call analytics dashboards provide a snapshot of how your campaigns are performing in a way that is simple to understand. Campaigns in SourceTrak are extremely easy to set up and update, and complex tasks such as adding new web domains or number pools, finding and replacing numbers, and configuring call routing can be done in seconds.
SourceTrak also adds new cross-domain and sub-domain tracking and multi-location support to its call analytics capabilities. Now as leads navigate from your landing pages and microsites to your main web site, the same SourceTrak phone number moves with them, regardless of domain, and ties calls back to the correct source. This is particularly useful for marketers using marketing automation technology that require the use of sub-domains for landing pages.
And for businesses, directories, and lead gen services that list many phone numbers for different stores, offices, or services on the same web page, SourceTrak can display unique trackable numbers for each one. Calls to those numbers are attributed to the right marketing source and routed to the correct location.
DialogTech Salesforce App Enhanced with New Service Cloud Support
The award-winning DialogTech Salesforce app, which marketing and sales teams already use to optimize revenue by tracking, routing, and managing phone leads, has added new support for the Salesforce Service Cloud. It enables customer service teams using the Service Cloud to provide superior phone-based support from anywhere using any phone system or device by simply logging in to their Salesforce account.
It also includes numerous additional enhancements, including the abilities to:
- Analyze both inbound and outbound call activity by agent
- Store data on calls from phone numbers with no assigned contact in a queue and automatically sync it to the right record once that person is known
- Use a new custom filter to only display calls in Salesforce records that last a significant enough length of time
New Integrations with Act-On and DoubleClick
DialogTech has partnered with Act-On Software to integrate our call analytics data with Act-On’s marketing automation solution. Now Act-On users can track calls from website visitors, improve lead scoring accuracy and understand the impact of calls on marketing campaigns to improve performance and ROI.
A new integration with DoubleClick adds to DialogTech’s existing integrations with leading bid management solutions from Marin Software, Acquisio and Kenshoo. It provides marketers and agencies using DoubleClick with highly sought-after data on call conversions needed to optimize performance across digital campaigns and channels.
New User Access Control
DialogTech now makes it easy for you to control how users access your Voice360 account. You can assign each user their own DialogTech login and control their level of access to the system. It’s a great feature for agencies with multiple clients or businesses with a large number of DialogTech users.
For more information about DialogTech’s Winter 2014 Release or to request a demo, visit our New Features page. Existing DialogTech customers can also register to attend a webinar on January 8th to learn more about the new features.
