Blair Symes is Senior Director of Product Marketing at Invoca, the leading conversation intelligence provider for marketing and sales. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution.
September 10, 2014 8:30 am
Published by Blair Symes
Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads... View Article
July 30, 2014 8:30 am
Published by Blair Symes
Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need... View Article
June 23, 2014 8:30 am
Published by Blair Symes
Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last... View Article
April 23, 2014 8:00 am
Published by Blair Symes
Today DialogTech is proud to introduce our Spring 2014 Release. It adds a wide range of functionality to our voice-based... View Article
February 25, 2014 12:00 am
Published by Blair Symes
If you track marketing leads and sales opportunities in Salesforce, chances are your data isn’t giving you the full picture.... View Article
February 11, 2014 8:30 am
Published by Blair Symes
Last Friday I received a recorded voice broadcast in my office voicemail box from Marketo co-founder and VP of Marketing... View Article
October 28, 2013 8:49 am
Published by Blair Symes
One of the more polarizing debates in marketing continues to center on the value of trade shows. Should trade show... View Article
October 17, 2013 8:30 am
Published by Blair Symes
How do you measure the success of your lead generation campaigns? The answer matters, because how you define success impacts... View Article
January 17, 2013 2:34 pm
Published by Blair Symes
Whether you are working at a lead gen firm with B2B clients or doing B2B marketing for your own company,... View Article