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Double Your Website Conversions With Call Attribution
January 9, 2017 11:26 amDouble_Website_Conversions_on-demand_webinar Watch the recorded webinar now According to Google, more than half of all website traffic now comes from smartphones... View Article
What You Need to Breathe New Life Into Your Marketing Analytics
January 5, 2017 8:30 am Leave your thoughtsHigh-performing marketing teams live and breathe data. Superb marketing analytics empower marketers to intelligently optimize their campaigns and prove success.... View Article
How To Measure and Attribute Call Conversions in 10 Ways
December 30, 2016 8:30 am Leave your thoughtsIt’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this... View Article
Maximizing Your Leads With AdWords
December 23, 2016 1:10 pmDoThatWebinar_OnDemand_680x320 Not to brag, but DialogTech can help you do some amazing things with phone calls. Things that have a... View Article
[VIDEO] Using Call Data to Optimize PPC in Bid Management and Web Analytics Tools
December 21, 2016 8:30 am Leave your thoughtsJoin our Director of Digital & Analytics, Kelley Schultz, in the fourth and final installment of our video series on call attribution... View Article
5 Essential Marketing Strategies for Call Conversions
December 16, 2016 8:30 am Leave your thoughtsTo succeed with calls, CMOs and senior marketers at top brands are making it easy for consumers to engage in... View Article
Skeptical of GDN? 4 Tips That Will Change Your Mind
December 15, 2016 9:48 am Leave your thoughtsThe Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites... View Article
How to Prove Marketing ROI and Budget More Effectively
December 14, 2016 12:41 pm Leave your thoughtsMarketing leaders are in the midst of proving ROI from their 2016 marketing campaigns in hopes of maintaining (and even... View Article
How to Justify Higher Mobile Ad Spend in 2017
December 12, 2016 8:30 am Leave your thoughtsThis post originally appeared on CMSWire. It’s no secret that we live in a mobile-first world. Consumers today spend more... View Article
[SlideShare] 7 Learnings About Call Conversions (From 7 Marketing Leaders)
December 8, 2016 10:27 am Leave your thoughtsDialogTech exists to empower marketers and agencies to optimize for calls just like they do clicks. Many ask, “Why call... View Article
33 Stats Proving You Need to Embrace the New Customer Journey
December 7, 2016 11:15 am Leave your thoughtsConsumers today have a more complex path to purchase than we’ve ever seen. They’re exposed to more media, visit more... View Article
4 Reports to Help Your Digital Media Forecasting in 2017
December 1, 2016 9:56 am Leave your thoughtsAs 2016 comes to a close, most digital advertisers would agree that end of year is one of their busiest... View Article
This Is the One Ingredient Your Email Marketing Needs
November 30, 2016 2:26 pm Leave your thoughtsOnce again email marketing has accomplished something many marketers didn’t see coming. It’s driving revenue from mobile. This holiday season... View Article
5 Ways to Get More Out of Your Local Mobile Search
November 21, 2016 10:41 am Leave your thoughtsThis post originally appeared on MarketingBitz. It’s no secret that we live in a mobile-first world. Smartphones have transformed the... View Article
3 Critical Integrations to Boost Marketing and Sales Alignment
November 17, 2016 5:44 pm Leave your thoughtsThe relationship between marketing and sales teams has always been tenuous, but getting both teams on the same page will... View Article
14 Mobile Stats Marketers Need to Know for Their Holiday Campaigns
November 16, 2016 1:50 pm Leave your thoughtsThe holiday shopping season is upon us. As a digital marketer, you still have time to plan and implement a... View Article
3 Reasons to Get on the Mobile Marketing Bandwagon
November 10, 2016 9:52 am Leave your thoughtsIt’s the rise of mobile marketing. As digital marketers, we hear about it almost daily. And for good reason: Over... View Article
The 3 Stages to Attribute and Optimize Calls from Display Advertising
November 9, 2016 11:57 am Leave your thoughtsAs display marketers begin to drive more calls from their display ads, there are tools to help attribute and optimize those calls. Just... View Article
How to Report on Your True Mobile CPA
November 8, 2016 11:00 am Leave your thoughtsThis post originally appeared on ClickZ. As consumers continue to move away from their desktops and spend more time on... View Article
3 Strategies to Build Up Your Marketing Analytics Credibility
November 3, 2016 11:07 am Leave your thoughtsMarketers depend on their analytics to confidently understand and improve the performance of their marketing campaigns. It is crucial that... View Article
The LinkedIn Conversion Metric That Must Not Be Forgotten
November 2, 2016 12:28 pm Leave your thoughtsThere is a data struggle among marketing experts. When it comes to proving and improving ROI from their digital marketing... View Article
5 Tips to Drive More Calls From Display Advertising
October 31, 2016 10:19 am Leave your thoughts28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy,... View Article
The Facebook Lead Gen Ads You Need to Try
October 27, 2016 9:54 am Leave your thoughtsAdvertising on Facebook Ads has become commonplace for both B2B and B2C marketers. In fact, eMarketer has estimated that Facebook... View Article
Call Conversions: The Blind Spot Threatening Digital Marketing ROI
October 25, 2016 10:09 am Leave your thoughtsThis post originally appeared on Entrepreneur. Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?... View Article