Author Archives for Katherine Buchholz
August 22, 2017 8:30 am
Published by Katherine Buchholz
Today we’re thrilled to announce the release of LeadFlow 2.0, an exciting update to our pay-per-call management solution. We’ve made... View Article
July 26, 2017 8:19 am
Published by Katherine Buchholz
We’re pretty excited most days about the products we get to create and share with marketers, but we’re extra excited... View Article
June 13, 2017 5:20 pm
Published by Katherine Buchholz
As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet... View Article
June 7, 2017 8:30 am
Published by Katherine Buchholz
When was the last time you logged into Facebook or Instagram? Was it from your smartphone? Chances are it was.... View Article
June 5, 2017 4:52 pm
Published by Katherine Buchholz
It’s not easy for marketers to understand the true context of the phone calls they generate to their business locations... View Article
June 1, 2017 8:30 am
Published by Katherine Buchholz
US businesses are receiving billions of calls from paid search (over 100 billion by 2019 to be precise). You might already include call conversions... View Article
May 30, 2017 8:30 am
Published by Katherine Buchholz
Have you checked out our #lifeatdialogtech conversation on our blog, Instagram, Facebook, or Twitter? If you have, you’ve gotten a... View Article
May 18, 2017 8:30 am
Published by Katherine Buchholz
Paid search is driving calls to US businesses by the billions. Over 100 billion by 2019 to be precise. You might already include call... View Article
May 9, 2017 8:30 am
Published by Katherine Buchholz
Analysts from research firm BIA/Kelsey predict paid search ads will drive over 100 billion calls to US businesses by 2019. You... View Article
May 4, 2017 8:30 am
Published by Katherine Buchholz
Travel marketing has gone digital and mobile And when travel shoppers engage with ads and website content on their smartphones,... View Article
May 2, 2017 10:03 am
Published by Katherine Buchholz
As a healthcare marketer, you know how critical it is for your business to comply with the Health Insurance Portability... View Article
April 28, 2017 1:08 pm
Published by Katherine Buchholz
Optimizing your paid search at a keyword level is crucial, but are you optimizing for every conversion type? Paid search ads... View Article
April 21, 2017 8:30 am
Published by Katherine Buchholz
Have you checked out our #lifeatdialogtech conversation on our blog, Instagram, Facebook, or Twitter? If you have, you’ve gotten a... View Article
April 17, 2017 8:30 am
Published by Katherine Buchholz
Study after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers... View Article
April 14, 2017 12:02 pm
Published by Katherine Buchholz
Paid search ads are driving more and more call conversions every year. And maybe you’ve already begun to integrate call... View Article
April 5, 2017 2:20 pm
Published by Katherine Buchholz
We talk a lot about how paid search ads are driving more and more call conversions every year. And maybe... View Article
March 31, 2017 12:38 pm
Published by Katherine Buchholz
Consumers today demand customized experiences. They want interactions with brands to be unique and authentic to them. This is no... View Article
March 24, 2017 9:30 am
Published by Katherine Buchholz
Have you checked out our #lifeatdialogtech conversation on our blog, Instagram, Facebook, or Twitter? If you have, you’ve gotten a... View Article
March 21, 2017 8:30 am
Published by Katherine Buchholz
As display marketers begin to drive more calls from display advertising, attributing and optimizing these calls with the right tools will... View Article
March 17, 2017 11:34 am
Published by Katherine Buchholz
Smartphones and mobile advertising are not the only reasons why call conversions are important in marketing. Calls have always been... View Article
March 14, 2017 8:30 am
Published by Katherine Buchholz
Display marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages... View Article
March 10, 2017 11:42 am
Published by Katherine Buchholz
Call attribution technology is like an onion. It has many layers. Some are more complex than others, which can be... View Article
March 7, 2017 8:30 am
Published by Katherine Buchholz
The display channel is no longer just a branding tool. Now, display ads are driving billions of calls to businesses.... View Article
March 1, 2017 8:30 am
Published by Katherine Buchholz
More and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as a... View Article