Archives
How To Spruce Up Your Facebook Audience Targeting
October 21, 2016 3:01 pm Leave your thoughtsYour targeting opportunities are vast when it comes to Facebook. Billions of monthly active users voluntarily share personal details about... View Article
The Mobile Display Advertising Revolution: How Click-to-Call Is Driving Calls and Customers
October 19, 2016 8:20 amdisplay_webinar_email_11102016 Smartphones have fundamentally changed how consumers convert on display ads. Now, instead of filling out web forms, they call:... View Article
Using Call Data in Your Bid Management and Web Analytics Tools
October 16, 2016 8:30 amJoin our Director of Digital Media & Analytics, Kelley Schultz, in the fourth and final installment of our video series... View Article
Optimizing PPC Bid Strategies to Drive More Callers
October 15, 2016 8:30 amCheck out the third video in our four-part series on PPC optimization! Kelley, DialogTech’s Director of Digital Media & Analytics,... View Article
5 Times Mobile Impacts the Omni-Channel Customer Journey
October 14, 2016 11:56 am Leave your thoughtsConsumers are connected to every marketing channel more than ever thanks to the wide adoption of smartphones. This mobile connection... View Article
Optimizing Search Ads to Drive More Call Conversions
October 14, 2016 8:30 amIn this new video, Kelley walks us through specific ad copy and landing page strategies designed to help search marketers... View Article
Why Display Advertising Is Here to Stay
October 13, 2016 8:30 am Leave your thoughtsThe conversation among marketers has been very focused on search marketing for the past few years – and rightly so... View Article
Steal a Play From Fantasy Football With This Martech Lineup
October 6, 2016 10:30 am Leave your thoughtsThe marketing technology landscape has been exploding in recent years leaving marketing teams juggling more tools than they know what... View Article
The Email Marketing Conversion That Needs to Be Recognized
October 5, 2016 2:25 pm Leave your thoughtsMobile devices are steadily becoming more important in driving increased email engagement and revenue. Compared to desktop, studies find that... View Article
How to Drive More Call Conversions from Local Search Ads
October 1, 2016 8:30 amDialogTech’s Director of Content Marketing, Blair Symes, explains ways to use mobile search ads to drive phone call conversions to... View Article
How 4 Industries Are Getting Creative With Their Facebook Ads
September 30, 2016 3:29 pm Leave your thoughtsNot every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also... View Article
How Digital Marketers Are Bucketing Micro and Macro Conversions
September 29, 2016 2:41 pm Leave your thoughtsAs a digital marketer, I’m exposed to a lot of data. The beauty of running digital campaigns is that I... View Article
The Shocking Reality Digital Marketers Face With Attribution
September 28, 2016 12:02 pm Leave your thoughtsA recent Wall Street Journal article discusses a stark reality marketers face with attribution. Many have growing doubts about the... View Article
The Top 4 Challenges Franchisors Face With Call Conversions
September 28, 2016 8:30 amNearly 40% of franchisors allocate 35% or more of their budget to digital marketing in an effort to drive leads.... View Article
4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
September 26, 2016 8:44 am Leave your thoughtsOver the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune... View Article
4 Marketing Reports You Can’t Trust Without Call Data
September 22, 2016 3:50 pm Leave your thoughtsDependable marketing analytics are the backbone to the many difficult decisions marketing leaders must make every day. It’s hard to... View Article
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
September 22, 2016 12:45 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
Why Travel Marketers Need This Valuable Mobile Conversion
September 16, 2016 10:47 am Leave your thoughtsThe travel industry has been impacted by mobile’s rapid surge in popularity with over 70% of US travelers now using... View Article
3 Ways to Capitalize on the Growth of Voice Search
September 14, 2016 2:56 pm Leave your thoughtsThe evolution of mobile technology has empowered consumers to get immediate information at any place and time. Due to the... View Article
How Marketers Can Be More Confident in Their Ad Channel Mix
September 12, 2016 4:47 pm Leave your thoughtsMarketers are facing a serious dilemma. A study conducted by Millward Brown Digital (MBD) found that only 32% of marketers... View Article
The Top 4 Problems Franchisors Face With Call Attribution (And How to Solve Them)
September 8, 2016 9:00 am Leave your thoughtsFranchisees and authorized retailers heavily rely on franchisors to drive inbound leads. For franchisors that have a marketing model where... View Article
5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
September 7, 2016 12:52 pm Leave your thoughtsThe secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will... View Article
Are You Delivering Your True Mobile CPA?
September 1, 2016 8:30 am Leave your thoughts2015 was a benchmark year for mobile ad spend. It was the first time that ad spend on smartphones and... View Article
Travel Searchers Hit the Jackpot With Google’s New Updates
August 26, 2016 10:34 am Leave your thoughtsHospitality and travel marketers will be excited to hear that Google has taken strides to improve the mobile search experience... View Article