Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Study after study confirms it: search, Facebook, and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. So how are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions?
Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. You’ll learn:
The unexpected impact call conversions have on your CPL and ROI
How to optimize search, Facebook, and display ads to drive offline sales
How to tie together cross-channel, web, and call data to boost revenue