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As the Director of Digital Marketing & Analytics at DialogTech, Kelley Schultz is responsible for all digital acquisition channels and analytics including: SEO, SEM, Display, Email and Social Media. She has been in the digital marketing space for the past 8 years with experience on both the client and agency side working on B2C and B2B clients.
With social distancing and shelter in place orders in effect, customers are online more than ever. Because people are spending... View Article
Did you hear the great news?! DialogTech, the leader in call tracking and analytics, announced a Bing Ads integration for... View Article
Audience targeting. If you are a digital marketer, defining, engaging, and converting your target audience is part of your day... View Article
Did you hear?!? If you advertise on Google AdWords, you could see your campaigns spend up to 2x the average... View Article
In typical Google fashion, there have been a multitude of recent changes to how ads appear in the search engine... View Article
Google processes over 2 trillion searches per year, or at least 63,000 searches per second. Last year this generated $57.8... View Article
LinkedIn recently announced they were launching a new ad type, Lead Gen Forms, allowing advertisers to directly collect lead information... View Article
For digital marketers it’s best practice to test site messaging, landing pages, creative themes, and ad copy. We learn early... View Article
Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through... View Article
A recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume.... View Article
Facebook ad revenue is exploding: it grew 67% year-over-year in 2016. In November 2016, the Interactive Advertising Bureau (IAB) released... View Article
Audience targeting and remarketing in digital campaigns are not new concepts to digital marketers. There are many strategies we can... View Article
Google AdWords released a new feature into open beta called Account Health Score for Search. In Google’s terms, the Account... View Article
As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when... View Article
2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were... View Article
It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this... View Article
The Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites... View Article
As 2016 comes to a close, most digital advertisers would agree that end of year is one of their busiest... View Article
This post originally appeared on MarketingBitz. It’s no secret that we live in a mobile-first world. Smartphones have transformed the... View Article
It’s the rise of mobile marketing. As digital marketers, we hear about it almost daily. And for good reason: Over... View Article
This post originally appeared on ClickZ. As consumers continue to move away from their desktops and spend more time on... View Article
Advertising on Facebook Ads has become commonplace for both B2B and B2C marketers. In fact, eMarketer has estimated that Facebook... View Article
DialogTech for Display is a new digital marketing solution focused on measuring and attributing the effect display ads have on call... View Article
As a digital marketer, I’m exposed to a lot of data. The beauty of running digital campaigns is that I... View Article