Archives
2017’s Top 10 Articles From the Leader in Call Attribution
December 13, 2017 5:54 pm Leave your thoughtsIt seems like in just the blink of an eye, 2017 has come and gone. And with the New Year... View Article
The Secret to Healthcare Marketing ROI: Inbound Calls
December 13, 2017 3:10 pm
Why Phone Call Analytics Can Optimize Your Facebook Ad ROI
December 11, 2017 3:38 pm Leave your thoughtsThis post was previously published on the Social Media Week blog. At #smwchicago, we showed attendees how well Facebook ads can... View Article
Drive More Calls and Customers from AdWords with AI
December 11, 2017 12:11 pmOn-Demand Webinar You know that paid search is one of the best channels for generating inbound calls. But did you... View Article
3 Industries That Need Call Tracking This Holiday Season
December 5, 2017 5:49 pm Leave your thoughtsThe holiday season is a busy time for everyone, but there are certain industries that are busier than others when... View Article
58% More Shoppers Called Businesses on Cyber Monday 2017 — What Should Marketers Do?
November 28, 2017 5:04 pm Leave your thoughtsThe data is in, and it’s no surprise: more and more of our winter holiday shopping is now done on... View Article
5 Ways Marketers Analyze What Happens on Inbound Calls for Insights
November 27, 2017 12:53 pm Leave your thoughtsMarketers who still haven’t added inbound call conversions to their customer journey analytics should make that a priority in 2018.... View Article
SmartSites Uses DialogTech to Drive 32% More Calls to 200+ Clients
November 10, 2017 3:16 pmOf SmartSites 250+ clients, around 85% are using DialogTech’s call tracking. According to Alex Melen, Co-Founder of SmartSites, they encourage... View Article
Data Science For Marketers: Interview With An Expert
November 7, 2017 11:30 am Leave your thoughtsData science is a hot topic across many industries with marketing being no exception. While many marketers are still getting... View Article
The Marketer’s Big Book of Call Tracking Success
October 26, 2017 4:45 pm
The Best Marketing KPIs for Inbound Phone Calls
October 25, 2017 3:47 pm Leave your thoughtsProve it. That’s a statement I live by in the business world, and it is 100 percent dependent on data.... View Article
How to Boost Conversions Through Local SEO
October 19, 2017 9:22 am Leave your thoughtsThe following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices... View Article
How to Use the New Google AdWords Budget Change to Your Advantage
October 17, 2017 12:44 pm Leave your thoughtsDid you hear?!? If you advertise on Google AdWords, you could see your campaigns spend up to 2x the average... View Article
Target Audiences on AdWords, Facebook & Display with Call Analytics
October 12, 2017 10:48 amWatch our on-demand webinar on audience targeting strategies Digital advertising success is all about showing the right ad to the... View Article
An Interview With a Data Scientist: DialogTech’s Dr. Amber McKenzie
October 10, 2017 3:43 pm Leave your thoughtsBusinesses are becoming aware that data science (DS) and artificial intelligence (AI) are more than just buzzwords. Marketers in particular... View Article
Dental Support Organization Uses Phone Call Analytics from DialogTech to Help Kids Get Quality Medical Care
October 3, 2017 1:56 pmInbound Calls Drive Medical Appointments This DSO (who preferred to remain anonymous for this story) was formed over 10 years... View Article
8 AI and Data Science Buzzwords Marketers Need to Know Now
October 3, 2017 11:49 am Leave your thoughtsMaybe you have thought to yourself: “I hear all these buzzwords, but what do they really mean?” In the case... View Article
4 Ways Marketers Can Prepare Now For Voice Search
September 14, 2017 3:20 pm Leave your thoughtsAs a fellow marketer, I’m sure you are as focused on your daily search ROI as we are. It can... View Article
Are Your Facebook Ads Driving the Right Phone Conversions?
September 11, 2017 10:53 am Leave your thoughtsThe following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices... View Article
What Drives the Most Phone Calls to Automotive Dealerships: Desktop or Mobile?
September 7, 2017 10:14 am Leave your thoughtsIn the past two years the automotive industry has experienced a pronounced and well-publicized shift from desktop to mobile shopping.... View Article
Conversion Tracking Developments and the Value of Google’s New Call Bid Adjustments
August 31, 2017 10:45 am Leave your thoughtsIn the beginning, there was the conversion. And it was pretty simple — but not for long. In the 1990s,... View Article
3 New Google AdWords Releases We Are Using Most
August 24, 2017 9:51 am Leave your thoughtsIn typical Google fashion, there have been a multitude of recent changes to how ads appear in the search engine... View Article
4 Tips to Boost Conversions from Search and Facebook Ads
August 14, 2017 4:35 pm Leave your thoughtsThe average consumer spends 75% of their time on Facebook and Google. It’s important for marketers to ensure these ad... View Article
Crank Up the Volume on Search ROI: The Big Impact of Voice on SEO & SEM
August 2, 2017 3:54 pmWatch our Search Marketing webinar with Forrester Forbes named 2017 “the year of voice search.” Voice assistants are in billions... View Article