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Introducing Dashboard Insights: Omni-Channel Marketing Reports from the Call Analytics Experts

Katherine Buchholz Product Marketing Manager, DialogTech

We’re pretty excited most days about the products we get to create and share with marketers, but we’re extra excited today. Today we get to introduce Dashboard Insights to you. With our new customizable, visually stunning reporting dashboard, DialogTech has made it easier than ever for marketers to see the role phone calls play within the customer journey and the rest of your marketing efforts.

You know your digital advertising generates phone calls. You just know it. The hard part is proving it, and then adjusting ad spend to drive more of the right calls at a lower CPL. That’s why we’ve launched Dashboard Insights.

61% of internet users and over 80% of online millennials start shopping on one device but continue or finish on a different one. (ClickZ)

The prevalence of multi-device, cross-channel paths to purchase requires understanding conversions are not only occurring on different devices, but also both online and offline. (Calls to US businesses from digital advertising surpassed 100 billion last year.) And you can’t have your call data – or your online data, for that matter – in a silo. Enter Dashboard Insights, where you can get the omni-channel insights your marketing requires:

Changing the Game for Businesses That Value Phone Calls

DialogTech captures complete data on every call and conversation generated by your marketing, and Dashboard Insights helps make it actionable. Analyze that data in stunning reports for powerful insights. Know how calls from every channel drive business for every location. Optimize ad spend and targeting to drive the most calls and customers.


See your data however you like it. “DialogTech reports show us how our paid search ads and keywords generate calls and customers for each Mr. Roof location,” explains Ryan Gorenflo, Digital Marketing Manager at Mr. Roof, the largest residential roofer in the United States.

DialogTech Dashboard Insights Widget

Dashboard Insights makes it easy for marketers to analyze the business impact of the phone calls they generate from every marketing source to every store, dealership, franchisee, call center, or other location. Businesses, franchises, and agencies can get a complete understanding of what marketing efforts drive calls and what happened on each call to each location.


Visual reporting at your fingertips. “The new Dashboard Insights reports are clean, visually impressive, easy to understand and easy to email to clients. It’s a great way to prove our value and keep customers engaged,” said Michael Curran, President of Apex Dental Solutions, a leading dental marketing agency.

DialogTech Dashboard Insights Screen

From high-level overviews of marketing performance to channel- and location-specific deep dives, DialogTech customers can create beautiful graphical reports to view trends, compare performance and evaluate impact.


Bring in data from multiple channels. “DialogTech saves us time by including our Google Analytics data with the call data in their dashboard, so we can see how to optimize spend to drive the most conversions, both online and over the phone,” said Gorenflo.

Dashboard Insights Integrations

DialogTech customers can easily connect their Google Analytics, Google AdWords, Bing, Facebook, and Twitter accounts to Dashboard Insights to analyze online data alongside phone calls. This holistic view of the customer journey provides a single source of truth into marketing performance – both online and over the phone – for every channel and interaction.

Then use Dashboard Insights to create data-driven blueprints for how to optimize media spend, ad targeting, and website experiences to have the greatest impact on customer acquisition and revenue.

Simple to Use

Easy to set up and personalize. “Phone calls are important conversions for our dental clients, and we use DialogTech to show them how our marketing gets their phones ringing,” said Curran.

DialogTech Dashboard Insights Schedule

Dashboard Insights reports are easy to generate, personalize, and share. Easy-to-use widgets speed report creation, templates are sharable and reusable to save time, and users can tailor reports to match their branding and include their logo or client’s logo. Recurring reports are easy to schedule and can be automatically emailed to team members, franchise locations, and agency clients.

Get your demo of Dashboard Insights today and see how it will help create less work for your business and bring all of your marketing efforts together.