3 Concerns DialogTech’s HIPAA Compliance Solves for Healthcare Marketers

Katherine Buchholz Product Marketing Manager, DialogTech

As a healthcare marketer, you know how critical it is for your business to comply with the Health Insurance Portability and Accountability (HIPAA) act and the Health Information Technology for Economic and Clinical Health (HITECH) act. And it’s also a critical factor when evaluating potential partners, including your call attribution technology provider.

Companies across the healthcare space, from hospitals and doctors offices to physical therapists and senior living centers, receive phone calls every day. In fact, 56% of patients book appointments over the phone. Healthcare companies like these require data and insights on how their marketing drives calls to improve advertising and website performance – while still protecting their patients.

DialogTech’s call attribution technology collects data such as:

  • Caller ID
  • IP address
  • Caller name (through reverse lookup)
  • Web pages visited
  • Geo-location information
  • Call recordings and transcriptions

When this data is collected we ensure patient information is carefully handled: we’re proud to be both HIPAA and HITECH compliant. We empower healthcare marketers with actionable marketing analytics from phone calls so you can increase marketing ROI and patient acquisition. And we want you to be worry free when doing it.

Here are 3 concerns our HIPAA compliance solves and what we provide healthcare companies.

Security for Sensitive Data

Failing to comply with HIPAA standards can put healthcare businesses at risk of receiving large fines and damage to their reputations.

We’ve built the DialogTech platform to minimize access to sensitive data. This has been done with enhanced technical, administrative, and physical protections, including custom configurations for storage durations of call recordings and transcriptions. DialogTech reports can be configured to exclude protected health information (PHI) but still include access to the call data necessary for marketing insights and optimizations.

Encryption for Data Transmission

Encryption protects marketing data within the platform and from interception while it is transmitted.

DialogTech uses industry-standard Transport Layer Security (TLS) and Advanced Encryption Standard (AES) for the most secure transmission of data. We also constantly evaluate the current state of encryption and security to ensure the integrity of our platform and customers’ data.

Limitations for Platform Access

Who has access to sensitive data and when they can access it is crucial to maintaining and complying with HIPAA standards.

The DialogTech platform is configurable for session timeouts, password complexity, password expiration and password reuse restrictions to ensure your data stays secure.

BONUS: Additional Privacy Measures

DialogTech also has additional options to further limit personally identifiable information by masking caller ids, limiting call recordings, and disabling reverse lookup information.

We take data security seriously. And we understand how critical HIPAA compliance is when healthcare companies work with marketing partners.

You can learn more about our HIPAA-compliant call attribution or reach out for more information or to get attribution for your customer calls.