DialogTech is the leading provider of actionable marketing analytics for phone calls. We empower marketers with call attribution and conversion technology to increase calls.
Yesterday DialogTech CEO Irv Shapiro participated in a discussion with Truphone's James Body and Martin Rosinski of Palringo on Alex Saunder's Squawkbox about the iPhone Development Platform.
This past weekend the Chicago Sun-Times highlighted DialogTech's suite of telephone applications, including the DialogTech Virtual Call Center Solution for small and medium size businesses.
Now that the 2008 Presidential and Vice Presidential candidates have all been announced, let's briefly look at an emerging phone technology in the political polling space.
Your Web advertising program is only as good as your landing page. That's the message of this post at the Small Business Wordpress blog.
"If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the landing page has just that. There is nothing worse than a customer who is ready to buy but can't."
The folks at Brand UK Blog don't mince words. Here's what they say about brand advertising in a recent post: "For a small or medium size business it is a complete waste of money."
Got that? Now, direct response on the other hand, does just what it says -- gives you immediate feedback on how well your campaign is working.
And how effective is that? Let me tell you from personal experience.
LinkedIn is a powerful networking resource for individuals and SMBs alike. Unfortunately, when using LinkedIn the only obvious way for someone to contact you is by sending a message through LinkedIn's interface.
How many ways can you use a click-to-call? UK-based mobile phone dealer Dial-a-Phone has given it some thought in a post with the deceptively dull title Click to Call VoIP And The Consequences For Mobile Phones. In addition to the usual suspect -- advertising -- author Kathryn looks at online dating and social media applications.
The mobile Web really is different and advertisers are taking note. Mobinttechno's recent post, Mobile Advertising Channels and Mobile Sites offers one-stop shopping for what you need to know to ramp up mobile Web advertising campaigns.
TelephonyOnline.com is featuring a Podcast interview about DialogTech.
To hear it, visit the URL below: http://telephonyonline.com/podcasts/ifbyphone-irv-shapiro-0806/
I seem to be on a retro track these days. I tripped over this Team Rubber post recently about the father of "measured" advertising, Claude C. Hopkins, whose 1923 classic "Scientific Advertising," broke new ground for the then-infant advertising industry.
"For those who are sometimes tempted to believe that advertising has been thoroughly re-invented by Google, Hopkins is a salutatory read," says Team Rubber's writer.
If you watched TV during the 1960s - or AMC's hot new show about the 1960s advertising universe, Mad Men - "David Oglivy" is a name to be conjured with.
Just a few days after launching the DialogTech Voice Broadcast app for the iPhone, today we are introducing the DialogTech Lead Distributor.
Basically, the DialogTech Lead Distributor allows DialogTech customers to establish a virtual call center without any start-up expense.
As an excerpt from our press release states,
The Chicago Sun-Times, one of the two major newspapers in Chicago, featured us today on the front page of the business section.
DialogTech has recently added 2 new pages to our website, and we invite you to take a look. A Press... View Article
In a new post, mobile advertising guru Andrew Grill highlights U.K.-based Yell.com's new mobile map-based "yellow pages" services. The free-to-use (ad supported) service takes advantage of both browser and phone capabilities to offer a true Web 2.0/Voice 2.0 experience -- for example, ever
DialogTech is looking forward to attending AdTech Chicago, which starts two weeks from today on August 5-6 at Navy Pier.
Our suite of telephone application services provides all of the tools needed to integrate telephony into your next campaign.
Travel Go, the Travel Channel's new mobile travel information service offers a wealth of destination information to any Internet-connected mobile phone. And what's even better is that when you're searching for a restaurant or entertainment while you're on vacation, the service is designed so that "one click does it all" -- from finding to calling for reservations.
Chances are that belt-tightening is in your budget for the foreseeable future. That doesn't leave much room for anything that can't be justified in cold, hard numbers - including advertising. You have to demonstrate results for every dollar spent.
That's why the advertising experts at Impact Branding and Strategic Marketing Solutions emphasize that each and every campaign must be measurable. Impact Media suggests:
That's the message of Brand Rant blog author Sean Duffy in his post, "All advertising is now direct response." Duffy's message is that because people can go to your website anytime and anywhere, everywhere that you're communicating your message -- print, TV, radio, trade shows, speeches -- is direct response.
One of my college teachers had a whimsical way of getting students to think about what they were doing and why. Instead of simply asking them to solve a problem or accomplish a task, he asked us "how can you make it worse?" or "how can you ensure that this project will fail?"
In a recent post, best-selling author and business guru Tim Ferriss ("The 4-Hour Work Week") advises startups to return to basics to achieve consistent -- and growing -- profitability.
Biz Chicks Rule has some good advice for small businesses looking to get the most bang for the marketing buck. Author Bridget Wright highlights the importance of building relationships with customers and making it easy for people to engage: "Good direct response advertising also makes it as convenient as possible for a prospect or customer to respond." Can you say, Click-to-Call?
Mike Cooch outlines six basic essentials for a good website and delivers solid information on how to achieve it in this month's Everon Technology Insider. Rule number six is: "Clear a conversion path/instructions."
VentureBeat reports that American Express customers can now take Reardon Commerce's personal concierge with them when they leave home. It illustrates the converging of several trends: context-centric application mash-ups, multiple ways of interacting -- voice, SMS, email, Web.