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A Clean, Well Lighted Path to Conversion


Mike Cooch outlines six basic essentials for a good website and delivers solid information on how to achieve it in this month’s Everon Technology Insider. Rule number six is: “Clear a conversion path/instructions.”

It’s a sad commentary that ten years after the Internet revolution many websites are their own worst enemies when it comes to conversion. Conversions go down when the number of steps goes up. Click-to-call cuts those steps — especially when there are several choices. As someone once said: “Systems run best when they run downhill.”