NEW FORRESTER REPORT: Connecting Digital to Phone Calls Critical to Marketing Success in 2021 Get Your Copy →

Make it Easy on Your Customer


Biz Chicks Rule has some good advice for small businesses looking to get the most bang for the marketing buck. Author Bridget Wright highlights the importance of building relationships with customers and making it easy for people to engage: “Good direct response advertising also makes it as convenient as possible for a prospect or customer to respond.” Can you say, Click-to-Call?