Your Web advertising program is only as good as your landing page. That’s the message of this post at the Small Business WordPress blog.
“If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the landing page has just that. There is nothing worse than a customer who is ready to buy but can’t.”
The key isn’t clever copy or design — quite the opposite. It’s clear copy and simple design that makes things easy for visitors to act on your offer in three clicks or less. Adding a click-to-call to that landing page can help you keep those clicks to a minimum. The equation is simple: “”The more clicks you have, the less sales you make.”
That’s math for online marketers to live by.