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Fewer Clicks Equals More Conversions

DialogTech

Your Web advertising program is only as good as your landing page. That’s the message of this post at the Small Business WordPress blog.

“If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the landing page has just that. There is nothing worse than a customer who is ready to buy but can’t.”

The key isn’t clever copy or design — quite the opposite. It’s clear copy and simple design that makes things easy for visitors to act on your offer in three clicks or less. Adding a click-to-call to that landing page can help you keep those clicks to a minimum. The equation is simple: “”The more clicks you have, the less sales you make.”

That’s math for online marketers to live by.