Invoca Summit Virtual | Oct 5-6 2021

Claim Your Free Pass Now!

Claim Your Free Invoca Summit Virtual Pass Now!

October 5–6, 2021

Registration for the premier conversation intelligence conference is officially open!

Claim your free conference pass now and join thousands of marketing, sales, and contact center leaders to learn how to accelerate end-to-end revenue and create best-in-class experiences that delight customers with the ultimate 1st-party data source: customer conversations.

Claim Your Free Pass Now →

Invoca has acquired DialogTech. Learn about the benefits of Invoca’s active conversation intelligence platform →

In Good Times and Bad, Direct Response Advertising Delivers the Goods


If you watched TV during the 1960s – or AMC’s hot new show about the 1960s advertising universe, Mad Men – “David Oglivy” is a name to be conjured with.

A YouTube video of the Master at Gavin Heaton’s Servant Of Chaos blog is a Schweppervescent trip down memory lane.  It’s also a timeless reminder for marketing folks that direct response – not general – advertising is the real gold standard. Why? Because direct response advertisers know “to the dollar” how effective their programs are.

Yet direct response advertising is a stepchild in the advertising hierarchy. But while those edgy image ads are garnering Advertising Age awards, a constricting economy means businesses will increasingly demand results in cool, hard cash. And that means….direct response.

So make it easier on everyone with a click-to-call.