Invoca Summit Virtual | Oct 5-6 2021

Invoca earned the highest score possible in 13 criteria including:

  • Product and Technology Innovation Roadmap
  • Supporting Products and Services
  • Partner Ecosystem
  • Ease of Use
Get the Report →

DialogTech is now Invoca. Learn about the benefits of Invoca's AI-powered conversation intelligence platform here →

In Good Times and Bad, Direct Response Advertising Delivers the Goods

DialogTech

If you watched TV during the 1960s – or AMC’s hot new show about the 1960s advertising universe, Mad Men – “David Oglivy” is a name to be conjured with.

A YouTube video of the Master at Gavin Heaton’s Servant Of Chaos blog is a Schweppervescent trip down memory lane.  It’s also a timeless reminder for marketing folks that direct response – not general – advertising is the real gold standard. Why? Because direct response advertisers know “to the dollar” how effective their programs are.

Yet direct response advertising is a stepchild in the advertising hierarchy. But while those edgy image ads are garnering Advertising Age awards, a constricting economy means businesses will increasingly demand results in cool, hard cash. And that means….direct response.

So make it easier on everyone with a click-to-call.