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One-Stop Shop for Mobile Web Advertising How-To

DialogTech

The mobile Web really is different and advertisers are taking note. Mobinttechno’s recent post, Mobile Advertising Channels and Mobile Sites offers one-stop shopping for what you need to know to ramp up mobile Web advertising campaigns. The post covers design tips and strategies, tools and links, a comprehensive list of “click-to” response actions for mobile Web advertising — click-to-call tops the list — and illustrates ways to use the phone/Web combination for maximum effect:

“Telephone numbers can be linked directly from a website to a call, so ensure that ability has been added and think about expanding the amount of staff information available on the site. If someone’s late for an appointment, an email address isn’t the best use of information, but a direct line number is.”