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DialogTech is the leading provider of actionable marketing analytics for phone calls. We empower marketers with call attribution and conversion technology to increase calls.
Paying for quality Search Engine Optimization isn't cheap. Keywords cost money, pay-per-clicks are expensive, and making your way to the top of organic search results can take quite a bit of time. There's no disputing that these costs are worth it, because they give your business an online presence that is key in driving up sales and recognition. But once you've spent the bucks on SEO work, how do you know what's effective in actually bringing in more sales and revenue? You might know what keywords bring people to your site but do you know what keywords bring paying customers there?
DialogTech has recently introduced Keyword and Referral Domain Tracking to work in conjunction with our Smart Click-to-Call feature. Now, DialogTech's analytics will tell you what referral URL a web visitor came from before they entered in their number to call you via a click-to-call. If that URL was a page where they typed in keywords - a search engine like Yahoo! or Google - our analytics will track that keyword for you and tell you what it was and the telephone number, date, and time associated with it. The information is valuable because it lets you know where your best potential customers - the ones who want to speak with you - came from and how they found you.
The implementation process is simple; DialogTech will automatically generate the tracking code you need for you. More useful analytics are only a phone call away. Click here to speak to an DialogTech sales agent now.
The world needs another three-letter acronym about as much as it needs $200-a-barrel oil. However, CRM magazine is right on the money with its new CRM Service Awards category: Web Interaction Management (WIM).
Interactive is the name of the new marketing game. And click-to-call is a powerful tool for being a player especially as mobile Internet rapidly gains traction.
The EComm (Emerging Communications) 2008 conference is under way as of Wednesday morning and DialogTech, a silver sponsor, has been in the press quite a bit. DialogTech CEO Irv Shapiro gave a speech yesterday on the usefulness of Phone Mashups and announced DialogTech's plan to give away 1 million minutes a month to developers to promote the creation of new third-party voice applications. Here are a few of the links. We'll add to the list as more go live:
As much as I'd like to attend the eComm conference, I can't be there in person because of a schedule conflict; if you can, try to make it to the conference, which promises to be very interesting. Ifbyhnone is one of the sponsors, by the way.
And DialogTech helped sponsor one of the more interesting demos, written by yours truly. To help you find the way... here's something new. Call +1 312 252 1758 to get directions to the conference location. And you don't have to enter a starting address -- instead, you enter a phone number.
In a recent NY Times article we learn that Microsoft, whose philosophy for the last 25 years has been to build "shrink-wrapped software," is slowly moving towards the Web 2.0 side of the Net and introducing MashUps into its development plan. While it's hardly a trend at the company, it does show a transition from Microsoft, who has often been reluctant to stray from its lucrative mold, towards the Web-based applications popular at Google and in the rest of Silicon Valley.
Here's a short letter from the editor of Speech Technology Magazine, the one company you'd think would positively, absolutely get their phone IVR to sound absolutely wonderful. That turns out not to be the case...
"Not only has the company made many of its stores feel like gathering places, but the bright lights and equally bright acoustics create a buzz that makes customers feel more like they are at anevent than a retail store."
Here's a story from a local institution that had a budget problem. One department found that they always overspent their budget but no one could ever find out why. Eventually a new person joined the staff and decided to solve the mystery, and discovered that the money was leaking out of the department because a completely different department was using it to pay for their office supplies. And how was that possible? It seems that the institution assigned budget numbers in numerical order.
I'm going to let you in on a little secret: if your phone service is awful and I happen to run across it, I might decide to mention it as a Bad Example in talks and articles for years to come.
Need an easy, attractive button to front a Click-to-call link or another page? My cool button is a free Beta site that allows you to customize simple Web 2.0 buttons with an array of colors and icons, and will let you enter in your own text. If you're using an embedded Click-to-call, design the "Call" button here. The possibilities are endless (well, almost . . . we'll see what this nifty site does with future Beta releases).
In a video interview posted on TechRepublic, Bill Gates discusses some of the ways that the standard telephone sitting on your desk with too many buttons and a tiny screen will change in the coming years. Only one in three people know how to successfully transfer a phone call to someone else in their office, according to Gates, who says that the desk phone has hardly evolved at all in recent times.
A recent cover article in Speech Technology Magazine discusses small business and the adoption of speech technology. Of course, what they mean by "small" is one thousand employees or less; these businesses are just now finding that the purchase of special-purpose speech technology solutions and equipment can be cost effective.
You can never know enough about how your business is running, how customers are interacting with your employees and the different services you offer, or what time of a day, month, or year is the busiest for your business in terms of incoming calls. The reports and analytics available with the DialogTech service lets you drill down to the core of your business and see exactly how your communications are working. Use the Call Analyzer Report to compare the amount of incoming calls and Click-to-Calls to the outbound calls your business is making.
Verizon did something quite remarkable with their new cellular telephones: the phones alert you "as well as anyone else nearby" when you dial the police emergency number. As you might imagine, that's not always a good thing. More precisely, Verizon is implementing a government mandate that cellular phones notify you when they connect to 911. It's a bad idea in the first place, of course, but that's the fault of the FCC. Customers are up in arms.
Let's travel back in time for a moment, way, way back to the year 2005. The Internet was beginning to recover from the bubble burst a few years before and IVR technology with automated speech recognition, while commonly used by the customer service departments of large corporations, was still something people were skeptical about. Many consumers preferred human interaction when dealing with billing departments or service specialists.
Speech is a tricky thing. It can be hard enough to get a co-worker sitting at the desk next to you understand what you're saying, let alone trying to make a computerized voice machine send you to the right message over the telephone. With so many companies going the way of computerized Virtual Receptionists and using VUIs (voice user interfaces) to conduct day-to-day business, it's increasingly more important to have a system that can read different accents and variances in speech.
When I go to Starbucks for a cup of tea, I'm always asked what size tea I want. At first I didn't want to spend time remembering Startbucks' silly jargon for the different sizes, and I tried to tell them "small" or "medium"; but then I found they would repeat "tall" and "grande" back at me and expect me to parrot the words back at them. I realize that the people behind the counter are only doing their job, but frankly I always try to get tea elsewhere rather than put up with this rather annoying Starbucks marketing trick.
In a previous blog, we discussed the way placement, image, text, and branding are all vital to a successful Click-to-Call. Those are the basics that lead to more conversations with your customers. But let's talk specifics. What types of images really grab a Web surfer's attention? What text leads them to click a button or link and call?
It's Saturday and you've gone to the local superstore to purchase flowers, tools, or a new wine chest for the living room. You've walked into the store, but it's huge like a warehouse, so making it there is only the beginning of your search. What you need now are sales or support people walking up and down the long aisles. If there isn't any help roaming the store, you might leave without buying anything, overwhelmed at the mass of information, services, and goods that are confusing in their abundance.The same theory of service and support applies to your Web site.
