Invoca Summit Virtual | Oct 5-6 2021

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Claim Your Free Invoca Summit Virtual Pass Now!

October 5–6, 2021

Registration for the premier conversation intelligence conference is officially open!

Claim your free conference pass now and join thousands of marketing, sales, and contact center leaders to learn how to accelerate end-to-end revenue and create best-in-class experiences that delight customers with the ultimate 1st-party data source: customer conversations.

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Add Click-to-Call to the Mobile Marketing Mix

DialogTech

Interactive is the name of the new marketing game. And click-to-call is a powerful tool for being a player especially as mobile Internet rapidly gains traction.

Mobile Entertainment today highlighted Magnolia Pictures’ mobile phone click-to-call banner ad for the horror flick The Signal. Visitors click ‘Listen to the Signal’ and a call comes through, playing the sound that turns the movie’s characters into murderers. Ringleader Digital the ad agency that created the campaign reports that the banner got a 16 percent click-through.

Think about how this could be applied to local businesses. For example, when people search for local restaurants, instead of running a plain banner ad smart restaurants will put click-to-call icon in the banner making it easy for people to choose that restaurant. And if you think about it, people click-through for two reasons: they want to find that restaurant or they’re looking for ideas. So help them out.

In the final analysis, that’s what click-to-call is all about: Making it easy for interested customers to do business with you not pushing advertising to people who aren’t interested.