Archives
Optimizing Facebook and Instagram ROI with Call Analytics
June 8, 2017 6:24 pmLearn how DialogTech integrates with Facebook and Instagram. Social ads will drive over 19 billion calls to US businesses this... View Article
3 Ways DialogTech’s New Integration With Facebook and Instagram Empowers Marketers With Call Data
June 7, 2017 8:30 am Leave your thoughtsWhen was the last time you logged into Facebook or Instagram? Was it from your smartphone? Chances are it was.... View Article
6 Ways Marketers Benefit From Automatic Conversation Tagging
June 5, 2017 4:52 pm Leave your thoughtsIt’s not easy for marketers to understand the true context of the phone calls they generate to their business locations... View Article
What Is (and Isn’t) Working with LinkedIn’s New Lead Gen Forms
May 23, 2017 9:00 am Leave your thoughtsLinkedIn recently announced they were launching a new ad type, Lead Gen Forms, allowing advertisers to directly collect lead information... View Article
5 Ways Contact Centers Work with Marketing to Drive Revenue
May 16, 2017 8:30 am Leave your thoughtsThis post originally appeared on the Genesys blog. When sales prospects call your company, their experience with the contact center... View Article
What is Centralized Marketing Distributed Sales (CMDS)?
May 11, 2017 8:30 am Leave your thoughtsYou have probably heard a powerful new term in business recently: Centralized Marketing Distributed Sales (CMDS). At DialogTech we are... View Article
Travel Marketers Must Combine Digital and the Call Channel to Drive ROI
May 2, 2017 12:32 pmTravel marketing has gone digital and mobile. And when travel shoppers engage with ads and website content on their smartphones,... View Article
DialogTech Helps Central Restaurant Products Optimize Marketing to Drive 13% More New Customers Each Year
April 28, 2017 5:06 pmPhone Calls Play a Huge Part in Central’s Success Central Restaurant Products equips the people who feed the world. They... View Article
In Their Own Words: How Search Discovery Uses DialogTech to Generate More Customers for Comfort Keepers
April 28, 2017 2:51 pmDialogTech can help marketers do some pretty powerful things with phone calls. What better way to hear about them than... View Article
In Their Own Words: How Sylvan Learning Uses DialogTech to Optimize Marketing ROI
April 28, 2017 2:47 pmFor Sylvan Learning, a leading provider of personal tutoring and enrichment services for students, most of their leads come in... View Article
I See Call Conversions in AdWords, Now What? Pt. 3
April 28, 2017 2:19 pmOptimizing your paid search at a keyword level is crucial, but are you optimizing for every conversion type? Paid search... View Article
I See Call Conversions in AdWords, Now What? Pt. 2
April 27, 2017 4:34 pmPaid search ads are driving more and more call conversions every year. And maybe you’ve already begun to integrate call... View Article
I See Call Conversions in AdWords, Now What? Pt. 1
April 27, 2017 4:32 pmWe talk a lot about how paid search ads are driving more and more call conversions every year. And maybe... View Article
In Their Own Words: The Power of Call Attribution
April 27, 2017 3:41 pmWe gathered DialogTech customers from top brands, including Sylvan Learning, Comfort Keepers, and CDW, to learn how they use call... View Article
3 Ways to Power Personalization with Advanced Call Routing
April 20, 2017 1:19 pmLearn advanced call routing tactics to give your personalization a boost. 84% of marketers either have a personalization strategy in... View Article
4 Barriers That Will Hurt Your Digital Testing Strategy
April 20, 2017 8:30 am Leave your thoughtsFor digital marketers it’s best practice to test site messaging, landing pages, creative themes, and ad copy. We learn early... View Article
New Infographic: The Best Way to Optimize Insurance Marketing in a Digital World
April 17, 2017 8:30 am Leave your thoughtsStudy after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers... View Article
Shoot for Higher ROI: The Best Way to Optimize Insurance Marketing in a Digital World
April 15, 2017 2:46 pmStudy after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers... View Article
Using Digital Marketing Analytics to Drive ROI: How the Pros Use Insights to Drive Clicks, Calls, and Customers
April 7, 2017 12:06 pmRevTapWebinar_OnDemand_680x320 In today’s omnichannel and cross-device world, marketing analytics has never been more important – or complex. As you invest... View Article
This Is Why Marketers Shouldn’t Wait for Perfect Analytics
April 6, 2017 8:44 am Leave your thoughtsDigital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through... View Article
Why It’s Critical for Marketers to Embrace Voice in 2017
March 27, 2017 8:30 am Leave your thoughtsThis post originally appeared on Chief Marketer. 2017 is poised to be a turning point for voice. The use of... View Article
How a Global Funeral Service Provider Increased Revenue by 35% with BusinessOnline and DialogTech
March 24, 2017 8:27 amPhone Calls Are Critical to the Customer Journey for Funeral Service Provider A global funeral service provider launched a new... View Article
These 5 Big Strategies Will Make You a Better Search Marketer
March 23, 2017 8:30 am Leave your thoughtsA recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume.... View Article
[Video] Strategies to Optimize Display Ads for Calls: Call Attribution
March 21, 2017 8:30 am Leave your thoughtsAs display marketers begin to drive more calls from display advertising, attributing and optimizing these calls with the right tools will... View Article