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Comfort Keepers Successfully Proves Marketing ROI with Call Tracking and AI
February 2, 2017 12:55 pmComfort Keepers, a leading in-home care provider for seniors, places high value on calls that come through their website. Knowing... View Article
Do You Know How to Make Your PPC Shine With the New AdWords Beta?
February 2, 2017 8:30 am Leave your thoughtsGoogle AdWords released a new feature into open beta called Account Health Score for Search. In Google’s terms, the Account... View Article
16 Questions to Ask Before Diving Into Pay-Per-Call
January 27, 2017 8:30 am Leave your thoughtsI get it. Any new initiative seems daunting at first, and pay-per-call is no different. If anything it’s harder these... View Article
How to Measure the Impact of Online Media on Offline Conversions
January 26, 2017 10:43 am Leave your thoughtsAs digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when... View Article
What Is Dynamic Number Insertion (DNI) and How Does It Help Marketing?
January 25, 2017 10:10 am Leave your thoughtsDynamic number insertion (DNI) is a marketing analytics technology that enables businesses to get attribution for the phone calls generated... View Article
Get More Data & Insights From Your Calls With SourceTrak
January 23, 2017 10:48 amCanDoWebSourceonDemand_680x320 Not to brag, but DialogTech can help you do some amazing things with phone calls. Things that have a... View Article
The Astonishing Reality of Cross-Device Attribution
January 20, 2017 11:47 am Leave your thoughtsRaise your hand if you’re targeting consumers across devices. Now keep it raised if you understand the cross-device behavior of... View Article
Did You Know Call Data Can Nourish Your Digital Campaigns?
January 18, 2017 10:40 am Leave your thoughtsTo successfully optimize digital marketing ROI, marketers must do more than acknowledge the value of the call channel. They must... View Article
[Infographic] Supercharge Your Display ROI With Phone Calls
January 16, 2017 11:47 am Leave your thoughtsDisplay ad conversions are evolving from mere impressions and clicks thanks to the rising adoption smartphones. Rather than filling out... View Article
2 Important Google AdWords Extensions Updates (and What You Need to Do)
January 13, 2017 11:01 am Leave your thoughtsIt’s easy to say that mobile and local are two of the most important factors in marketing right now when... View Article
Make the Most of 4 Big AdWords Enhancements in 2017
January 12, 2017 8:30 am Leave your thoughts2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were... View Article
Double Your Website Conversions With Call Attribution
January 9, 2017 11:26 amDouble_Website_Conversions_on-demand_webinar Watch the recorded webinar now According to Google, more than half of all website traffic now comes from smartphones... View Article
4 Call Elements That Will Make You a Better Marketer
January 9, 2017 11:01 am Leave your thoughtsThe feeling of having no control over how your calls are handled and how they end up is not uncommon.... View Article
How To Measure and Attribute Call Conversions in 10 Ways
December 30, 2016 8:30 am Leave your thoughtsIt’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this... View Article
Maximizing Your Leads With AdWords
December 23, 2016 1:10 pmDoThatWebinar_OnDemand_680x320 Not to brag, but DialogTech can help you do some amazing things with phone calls. Things that have a... View Article
[VIDEO] Using Call Data to Optimize PPC in Bid Management and Web Analytics Tools
December 21, 2016 8:30 am Leave your thoughtsJoin our Director of Digital & Analytics, Kelley Schultz, in the fourth and final installment of our video series on call attribution... View Article
5 Essential Marketing Strategies for Call Conversions
December 16, 2016 8:30 am Leave your thoughtsTo succeed with calls, CMOs and senior marketers at top brands are making it easy for consumers to engage in... View Article
Skeptical of GDN? 4 Tips That Will Change Your Mind
December 15, 2016 9:48 am Leave your thoughtsThe Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites... View Article
How to Prove Marketing ROI and Budget More Effectively
December 14, 2016 12:41 pm Leave your thoughtsMarketing leaders are in the midst of proving ROI from their 2016 marketing campaigns in hopes of maintaining (and even... View Article
How to Justify Higher Mobile Ad Spend in 2017
December 12, 2016 8:30 am Leave your thoughtsThis post originally appeared on CMSWire. It’s no secret that we live in a mobile-first world. Consumers today spend more... View Article
33 Stats Proving You Need to Embrace the New Customer Journey
December 7, 2016 11:15 am Leave your thoughtsConsumers today have a more complex path to purchase than we’ve ever seen. They’re exposed to more media, visit more... View Article
Where Customer Journey Analytics and Pay-Per-Call Converge
December 2, 2016 12:29 pmIncrease the success of your digital marketing campaigns. In considered-purchase industries like education, lending, insurance, home services, and travel, the... View Article
The Dangers of Ignoring Call Conversions for CMOs
December 2, 2016 10:08 am Leave your thoughtsToday’s marketing leaders are faced with the hefty task of prioritizing their digital responsibilities. Once their top priorities are determined,... View Article
4 Reports to Help Your Digital Media Forecasting in 2017
December 1, 2016 9:56 am Leave your thoughtsAs 2016 comes to a close, most digital advertisers would agree that end of year is one of their busiest... View Article