Archives
The Top 4 Challenges Franchisors Face With Call Conversions
September 28, 2016 8:30 amNearly 40% of franchisors allocate 35% or more of their budget to digital marketing in an effort to drive leads.... View Article
4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
September 26, 2016 8:44 am Leave your thoughtsOver the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune... View Article
3 Reasons Why Data-Driven Marketing Needs This Money-Maker
September 23, 2016 12:21 pm Leave your thoughtsWith the amount of data out there for marketers to collect, we should be allocating more dollars towards our data-driven... View Article
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
September 22, 2016 12:45 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
Why Travel Marketers Need This Valuable Mobile Conversion
September 16, 2016 10:47 am Leave your thoughtsThe travel industry has been impacted by mobile’s rapid surge in popularity with over 70% of US travelers now using... View Article
3 Ways to Capitalize on the Growth of Voice Search
September 14, 2016 2:56 pm Leave your thoughtsThe evolution of mobile technology has empowered consumers to get immediate information at any place and time. Due to the... View Article
How Marketers Can Be More Confident in Their Ad Channel Mix
September 12, 2016 4:47 pm Leave your thoughtsMarketers are facing a serious dilemma. A study conducted by Millward Brown Digital (MBD) found that only 32% of marketers... View Article
The Top 4 Problems Franchisors Face With Call Attribution (And How to Solve Them)
September 8, 2016 9:00 am Leave your thoughtsFranchisees and authorized retailers heavily rely on franchisors to drive inbound leads. For franchisors that have a marketing model where... View Article
5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
September 7, 2016 12:52 pm Leave your thoughtsThe secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will... View Article
Are You Delivering Your True Mobile CPA?
September 1, 2016 8:30 am Leave your thoughts2015 was a benchmark year for mobile ad spend. It was the first time that ad spend on smartphones and... View Article
Why Pay-Per-Call Is the Reset Button Performance Marketers Need
August 29, 2016 10:53 am Leave your thoughtsWe’ve written a lot about the different facets of pay-per-call marketing, including how it works, how to get attribution, and... View Article
Travel Searchers Hit the Jackpot With Google’s New Updates
August 26, 2016 10:34 am Leave your thoughtsHospitality and travel marketers will be excited to hear that Google has taken strides to improve the mobile search experience... View Article
Bing Ads Releases Upgraded URLs Globally, Here’s What You Need to Know
August 22, 2016 8:11 am Leave your thoughtsLast week, Bing announced the release of Upgraded URLs to all ads in all available markets, which is something that... View Article
5 Sure Fire Tips to Unlock Your Retargeting Campaigns
August 18, 2016 8:50 am Leave your thoughtsDigital marketers constantly look for ways to improve the effectiveness of their campaigns. As a top converting tactic for most... View Article
Insurance Marketer’s Playbook for Call Conversions: Digital Marketing Strategies to Drive Calls and Customers
August 9, 2016 4:54 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
How Sylvan Learning Increased Leads by 33% from Search Marketing with DAC Group and DialogTech
July 15, 2016 9:39 amSylvan Provides Children the Tutoring Help Their Parents Are Searching For With more than 35 years of experience and more... View Article
SMB Lender SnapCap Gets 68% More Customers Calling With DialogTech
July 7, 2016 8:26 amSnapCap Is Leading a Revolution in Lending SnapCap is a new kind of small business lender, built on the simple... View Article
Travel Marketing in a Click-to-Call World: Mobile Advertising Strategies to Drive Calls and Bookings
June 29, 2016 8:47 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
Paid Search for a Multi-Device World: New Rules to Drive Clicks, Calls, and Customers
June 6, 2016 12:12 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
How Your Entire Marketing Team Benefits From Call Attribution: Part 4
June 4, 2016 8:30 amBy 2019, there will be 162 billion calls made to US businesses from mobile marketing. Join Katherine Buchholz, Content Marketing... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 3
June 3, 2016 8:30 amJust like you assess, report, and make decisions based on your digital marketing data, call attribution software helps you do... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 2
June 2, 2016 8:30 amWelcome to part 2 of our four part video series on the key benefits call attribution technology brings to your... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 1
June 1, 2016 8:30 amJoin Katherine Buchholz, Content Marketing Manager at DialogTech, as she gives you a crash course on the value phone calls... View Article
Local Search & Facebook Advertising in a Mobile World: How Mobile Campaigns Drive Offline Sales
May 31, 2016 4:48 pmJoin local search digital marketing experts from Acquisio and DialogTech as they explain how to use AdWords and Facebook to drive calls and store visits.