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This Is the One Ingredient Your Email Marketing Needs
November 30, 2016 2:26 pm Leave your thoughtsOnce again email marketing has accomplished something many marketers didn’t see coming. It’s driving revenue from mobile. This holiday season... View Article
[VIDEO] PPC Bid Strategies To Get More Customers Calling
November 28, 2016 11:41 am Leave your thoughtsWe’re back with the third video in our four-part series on PPC optimization! Kelley, DialogTech’s Director of Digital & Analytics, has broken... View Article
5 Ways to Get More Out of Your Local Mobile Search
November 21, 2016 10:41 am Leave your thoughtsThis post originally appeared on MarketingBitz. It’s no secret that we live in a mobile-first world. Smartphones have transformed the... View Article
What 7 Marketing Leaders Think About the Unexpected Impact of Call Conversions
November 18, 2016 8:30 am Leave your thoughtsCall conversions matter to marketers. Take it from seven CMOs and senior marketers we interviewed in partnership with The CMO... View Article
3 Critical Integrations to Boost Marketing and Sales Alignment
November 17, 2016 5:44 pm Leave your thoughtsThe relationship between marketing and sales teams has always been tenuous, but getting both teams on the same page will... View Article
14 Mobile Stats Marketers Need to Know for Their Holiday Campaigns
November 16, 2016 1:50 pm Leave your thoughtsThe holiday shopping season is upon us. As a digital marketer, you still have time to plan and implement a... View Article
[VIDEO] Optimizing Search Ads to Drive More Call Conversions
November 14, 2016 10:32 am Leave your thoughtsIn the first video of our new four-part series, DialogTech Director of Digital & Analytics Kelley Schultz, discussed how search marketing... View Article
3 Studies to Make You a Better Insurance Marketer
November 11, 2016 4:23 pm Leave your thoughtsThe world is becoming more and more mobile, and so are consumers. Thanks to smartphones consumers have access to a... View Article
3 Reasons to Get on the Mobile Marketing Bandwagon
November 10, 2016 9:52 am Leave your thoughtsIt’s the rise of mobile marketing. As digital marketers, we hear about it almost daily. And for good reason: Over... View Article
How to Report on Your True Mobile CPA
November 8, 2016 11:00 am Leave your thoughtsThis post originally appeared on ClickZ. As consumers continue to move away from their desktops and spend more time on... View Article
The LinkedIn Conversion Metric That Must Not Be Forgotten
November 2, 2016 12:28 pm Leave your thoughtsThere is a data struggle among marketing experts. When it comes to proving and improving ROI from their digital marketing... View Article
[VIDEO] How Mobile Search Is Impacting Customer Calls
October 28, 2016 8:30 am Leave your thoughtsSearch marketing has undergone a profound shift. 80% of US adults 18-49 own a smartphone. Over 50% of searches are now... View Article
Why Marketers Should Pay Attention to Google’s Mobile Revenue
October 26, 2016 2:45 pm Leave your thoughtsIt’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions... View Article
How To Spruce Up Your Facebook Audience Targeting
October 21, 2016 3:01 pm Leave your thoughtsYour targeting opportunities are vast when it comes to Facebook. Billions of monthly active users voluntarily share personal details about... View Article
Using Call Data in Your Bid Management and Web Analytics Tools
October 16, 2016 8:30 amJoin our Director of Digital Media & Analytics, Kelley Schultz, in the fourth and final installment of our video series... View Article
Optimizing PPC Bid Strategies to Drive More Callers
October 15, 2016 8:30 amCheck out the third video in our four-part series on PPC optimization! Kelley, DialogTech’s Director of Digital Media & Analytics,... View Article
5 Times Mobile Impacts the Omni-Channel Customer Journey
October 14, 2016 11:56 am Leave your thoughtsConsumers are connected to every marketing channel more than ever thanks to the wide adoption of smartphones. This mobile connection... View Article
Optimizing Search Ads to Drive More Call Conversions
October 14, 2016 8:30 amIn this new video, Kelley walks us through specific ad copy and landing page strategies designed to help search marketers... View Article
How Mobile Search Is Impacting Customer Calls
October 13, 2016 8:30 amSearch marketing has undergone a profound shift. 80% of US adults 18-49 own a smartphone. Over 50% of searches are... View Article
The Click-to-Call Revolution: New Digital Marketing Strategies to Drive Sales
October 11, 2016 8:13 amToday’s mobile consumer converts offline. Smartphones have changed the way consumers convert online. Instead of filling out web forms, smartphone... View Article
The Email Marketing Conversion That Needs to Be Recognized
October 5, 2016 2:25 pm Leave your thoughtsMobile devices are steadily becoming more important in driving increased email engagement and revenue. Compared to desktop, studies find that... View Article
How to Drive More Call Conversions from Local Search Ads
October 1, 2016 8:30 amDialogTech’s Director of Content Marketing, Blair Symes, explains ways to use mobile search ads to drive phone call conversions to... View Article
How 4 Industries Are Getting Creative With Their Facebook Ads
September 30, 2016 3:29 pm Leave your thoughtsNot every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also... View Article
How Digital Marketers Are Bucketing Micro and Macro Conversions
September 29, 2016 2:41 pm Leave your thoughtsAs a digital marketer, I’m exposed to a lot of data. The beauty of running digital campaigns is that I... View Article