Archives
How Pay-Per-Call Marketers Integrate Data to Improve Performance
May 16, 2016 9:35 am Leave your thoughtsI’ve talked about the three main components of pay-per-call technology: call attribution, call routing, and conversation analytics. But truly successful... View Article
Driving More Customers From Paid Search in a Mobile-First World
May 3, 2016 12:03 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
How Pay-Per-Call Marketers Use Conversation Analytics to Improve ROI
March 28, 2016 8:30 am Leave your thoughtsPublishers are investing time and money into generating phone leads for networks and advertisers, and advertisers are spending budget on... View Article
Optimizing Pay-Per-Call Campaigns With Contextual Call Routing
March 18, 2016 9:26 am Leave your thoughtsIn the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call... View Article
What Is Pay-Per-Call Technology?
March 7, 2016 8:30 am Leave your thoughtsWe recently wrote about how pay-per-call works, and I wanted to follow that with a series of discussions on the... View Article
The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers
March 1, 2016 3:53 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
Pay-Per-Call Marketing in a Mobile-First World
February 10, 2016 5:31 pm
Click-to-Call Playbook for Paid Search
November 18, 2015 12:55 pm
The Spam Call Problem and How to Fix It
November 16, 2015 3:26 pmTired of spam calls? We are too. Join DialogTech’s SVP of Marketing Strategy & Analytics, Steve Griffiths, as he breaks... View Article
3 Reasons Why You Shouldn’t Ignore Instagram’s Advertising Potential
November 16, 2015 3:24 pmJoin Sifat Ali, Market Response Specialist at DialogTech, as he discusses how brands can capitalize on Instragram Advertising.
The Marketing Black Hole: Why Inbound Calls Are the Biggest Challenge for CMOs in 2016
October 21, 2015 8:41 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
Mobile Search and Display Ad Strategies to Boost 2015 Holiday and Year-End Revenue
September 30, 2015 4:24 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
The Mobile Marketing Blind Spot: What Is It Costing You?
September 24, 2015 8:47 amThe rise of smartphones, larger mobile ads spends, and the increased usage of mobile “click to call” by consumers is... View Article
How You Can Prove Marketing Influence with Salesforce Campaigns
September 23, 2015 1:54 pmJoin DialogTech Marketing Analyst Andrew Sheridan as he teaches marketers how they can prove their influence on revenue using Salesforce... View Article
3 Conversation Insights That Make Voice Vital to Your Call Analytics
August 28, 2015 8:36 amJoin Katie King, DialogTech Market Response Specialist, as she explains three crucial insights that marketing teams can glean from their... View Article
Using New Facebook Ad Strategies to Reach Mobile-First Shoppers
August 26, 2015 11:40 amJoin DialogTech Sales Manager, Liz Grossman, in this new edition of WhiteBoard Wisdom as she breaks down a few Facebook ad formats... View Article
Paid Search and Mobile Click-to-Call: New Strategies to Drive Calls and Sales
August 26, 2015 8:54 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
10 Questions to Ask for Advertising Success
August 19, 2015 8:30 am Leave your thoughtsIt’s exciting to launch a new advertising campaign. Whether it’s a TV commercial, radio ad, or simply some banner ads,... View Article
New Facebook Ad Strategies to Convert Mobile-First Shoppers
August 5, 2015 11:34 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
What’s Missing From Your PPC Strategy?
July 31, 2015 10:26 amIn this edition of Whiteboard Wisdom, DialogTech Search Marketing Specialist Jane Intrieri addresses the missing piece of many marketer’s PPC... View Article
How to Measure the Success of Your Branding Campaign
July 20, 2015 10:13 am Leave your thoughtsIn a previous post I talked about how marketers can decide what type of campaign to run (lead gen or... View Article
The New Mobile Rules for Search, Social, and Display
July 17, 2015 1:25 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
The 49% ROI Mistake Marketers Don’t Know They’re Making
July 16, 2015 8:00 amJoin Steve Griffiths, SVP Marketing, Strategy & Analytics, to learn about how the explosive growth in inbound calls from mobile... View Article
Exclusive Report Findings: The 49% Mobile Marketing ROI Mistake
July 15, 2015 10:10 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.