Click-to-Call Playbook for Paid Search

Learn the latest paid search ad formats and strategies to drive calls and sales in a mobile-first world.

Search has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses by the billions.

Marketers investing in paid search must change their desktop-centric thinking and adopt new mobile ad, bidding, and attribution strategies to drive calls and sales. Use this playbook to get started.

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