The Marketing Black Hole: Why Inbound Calls Are the Biggest Challenge for CMOs in 2016

CMOs and their marketing teams face tremendous pressure to drive revenue and prove return on spend. But in today’s mobile-first world, you can’t do either if you ignore inbound phone calls. Thanks to click-to-call, inbound calls from digital advertising have skyrocketed. If left unmeasured, these billions of calls create a black hole in marketing data that costs marketers leads, customers, and credibility with the CEO.Watch DialogTech CEO Irv Shapiro and guest speaker, Forrester vice president and principal analyst Laura Ramos, on this webinar to learn:

  • The top challenges facing CMOs today and their priorities heading into 2016
  • How the world’s top enterprise marketers prove results in today’s mobile-first world
  • The critical role phone calls now play in mobile marketing
  • The attribution data marketers need to confidently invest in campaigns that drive calls
  • The evolution of the call channel and new ways marketers can leverage it to drive sales

Hear straight from a CEO and a leading industry analyst what CMOs and their teams must do in 2016 to prove and improve their value and relevance.