Archives
This Is the Epic Role Calls Actually Play in 8 Industries
March 17, 2017 11:34 am Leave your thoughtsSmartphones and mobile advertising are not the only reasons why call conversions are important in marketing. Calls have always been... View Article
How to Supercharge Your Google Analytics Reports with Call Conversions
March 16, 2017 3:38 pmDoThatWebinar_email_680x320_on-demand Learn how to get more out of your Google Analytics reporting. Millions of businesses are using Google Analytics every... View Article
3 Questions Every Customer-Obsessed Marketer Needs to Ask
March 16, 2017 10:55 am Leave your thoughtsIn a world where poor customer reviews can make or a break business, customer-centricity has forced itself to marketing’s epicenter.... View Article
[Video] Strategies to Optimize Display Ads for Calls: Landing Pages
March 14, 2017 8:30 am Leave your thoughtsDisplay marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages... View Article
From A to Z: Your Call Attribution Glossary
March 10, 2017 11:42 am Leave your thoughtsCall attribution technology is like an onion. It has many layers. Some are more complex than others, which can be... View Article
[Video] Strategies to Optimize Display Ads for Calls: Using Call Data to Target Audiences
March 7, 2017 8:30 am Leave your thoughtsThe display channel is no longer just a branding tool. Now, display ads are driving billions of calls to businesses.... View Article
Comfort Keepers Optimizes Marketing to Generate More Calls and Customers with DialogTech
March 6, 2017 12:04 pmLearn how Comfort Keepers uses AI and call attribution to optimize marketing ROI for 700 senior care franchisees
[Video] Strategies to Optimize Display Ads for Calls: Retargeting
March 1, 2017 8:30 am Leave your thoughtsMore and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as a... View Article
Phone Calls and the New Customer Journey: 7 Marketing Strategies to Improve the Call Experience
February 28, 2017 10:56 amJoin call experts from DialogTech for this webinar to learn the 7 strategies marketers are embracing to improve the call experience and drive business results.
The One Way Agencies Boost Omni-Channel Marketing Success
February 27, 2017 5:41 pm Leave your thoughtsIt’s the year of omni-channel marketing for agencies. More and more agency clients are seeking assistance in crafting personalized and... View Article
Why Your Marketing Needs These 3 Unique Custom Audiences
February 23, 2017 9:43 am Leave your thoughtsAudience targeting and remarketing in digital campaigns are not new concepts to digital marketers. There are many strategies we can... View Article
[Video] Strategies to Optimize Display Ads for Calls: Audience Building
February 20, 2017 8:30 am Leave your thoughtsDid you know 29 billion calls will be made from display ads in 2017? Smartphones have fundamentally changed how consumers... View Article
You’ll Love These 9 Call-Friendly Mobile Sites (Just Like Us)
February 17, 2017 5:31 pm Leave your thoughtsWe all know consumers are mobile. Thanks to smartphones, 77% of Americans are in constant connection to the digital world... View Article
7 Ways to Get More from Your Local PPC Campaigns
February 16, 2017 5:43 pm Leave your thoughtsThere is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are... View Article
7 Impactful Ways to Use Call Data in Your Marketing Stack
February 16, 2017 4:37 pmintegrate-call-data-ondemand Learn how to integrate call data within your marketing stack like the pros. Only 33% of marketers have taken... View Article
4 Reasons Why Marketers Are Falling in Love With Calls
February 14, 2017 12:53 pm Leave your thoughtsWho would’ve thought that in this digital age marketers would be falling back in love with the phone. It’s such... View Article
3 Proven Ways Call Data Helps Email Marketing That You Need to Know
February 9, 2017 1:32 pm Leave your thoughtsEmail marketing is here to stay. It’s become a staple for most marketing strategies because brands and businesses can reach... View Article
[Video] How Comfort Keepers Uses Artificial Intelligence on Phone Calls to Prove Marketing ROI
February 7, 2017 10:31 am Leave your thoughtsIn a recent webinar with DialogTech and hosted by The CMO Council, Bryan Huber, Global Vice President, Digital Marketing at... View Article
Why Call Attribution Is Vital for Display
February 6, 2017 4:01 pmAs display marketers begin to drive more calls from display advertising, attributing and optimizing these calls with the right tools will... View Article
Strategies to Optimize Display Ads for Calls: Landing Pages
February 6, 2017 2:34 pmDisplay marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing... View Article
Strategies to Optimize Display Ads for Calls: Using Call Data to Target Audiences
February 6, 2017 1:01 pmThe display channel is no longer just a branding tool. Now, display ads are driving billions of calls to businesses.... View Article
The Secret Weapon You Need to Conquer Data-Driven Marketing
February 3, 2017 8:30 am Leave your thoughtsHigh-quality data is being used more frequently to fuel marketing decisions. Yet with the vast amount of marketing initiatives out... View Article
Strategies to Optimize Display Ads for Calls: Retargeting
February 2, 2017 1:46 pmMore and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as... View Article
Strategies to Optimize Display Ads for Calls: Audience Building
February 2, 2017 1:21 pmDid you know 29 billion calls will be made from display ads in 2017? Smartphones have fundamentally changed how consumers... View Article