Why Call Attribution Is Vital for Display

As display marketers begin to drive more calls from display advertising, attributing and optimizing these calls with the right tools will become essential. You can track clicks and customer calls for your display advertising the same way you do for paid search, email, social, and other digital marketing. Watch this video to learn about the dangers of not attributing calls to display, view-through attribution, and the phone calls role within the customer journey.

Interested in learning more about how call attribution technology can be used to improve the performance of your display campaigns? Watch our webinar, The Mobile Display Revolution: How Click-to-Call is Driving Calls and Customers, or download the Click-to-Call Playbook for Display Advertising today.

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