Strategies to Optimize Display Ads for Calls: Retargeting
More and more consumers are viewing display ads on their smartphones. While many marketers still view the display channel as a branding tool, there is an opportunity for display to drive direct conversions both online and offline. There are many ways this can be done, but this video will focus on retargeting tactics. Learn how you can use call data to retarget past website visitors with display ads and use language that incentivizes them to call.