Strategies to Optimize Display Ads for Calls: Landing Pages
Display marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages should be optimized to drive both online and offline conversions. Why? How you design and test your landing pages will directly impact how they drive calls to your business. In this new video we break down how to use call data to optimize your landing pages, which includes A/B testing tips.