Archives
The Mobile Display Advertising Revolution: How Click-to-Call Is Driving Calls and Customers
October 19, 2016 8:20 amdisplay_webinar_email_11102016 Smartphones have fundamentally changed how consumers convert on display ads. Now, instead of filling out web forms, they call:... View Article
How Mobile Search Is Impacting Customer Calls
October 13, 2016 8:30 amSearch marketing has undergone a profound shift. 80% of US adults 18-49 own a smartphone. Over 50% of searches are... View Article
The Click-to-Call Revolution: New Digital Marketing Strategies to Drive Sales
October 11, 2016 8:13 amToday’s mobile consumer converts offline. Smartphones have changed the way consumers convert online. Instead of filling out web forms, smartphone... View Article
How to Drive More Call Conversions from Local Search Ads
October 1, 2016 8:30 amDialogTech’s Director of Content Marketing, Blair Symes, explains ways to use mobile search ads to drive phone call conversions to... View Article
How 4 Industries Are Getting Creative With Their Facebook Ads
September 30, 2016 3:29 pm Leave your thoughtsNot every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also... View Article
The Top 4 Challenges Franchisors Face With Call Conversions
September 28, 2016 8:30 amNearly 40% of franchisors allocate 35% or more of their budget to digital marketing in an effort to drive leads.... View Article
The Top 4 Problems Franchisors Face With Call Attribution (And How to Solve Them)
September 8, 2016 9:00 am Leave your thoughtsFranchisees and authorized retailers heavily rely on franchisors to drive inbound leads. For franchisors that have a marketing model where... View Article
Travel Searchers Hit the Jackpot With Google’s New Updates
August 26, 2016 10:34 am Leave your thoughtsHospitality and travel marketers will be excited to hear that Google has taken strides to improve the mobile search experience... View Article
How Sylvan Learning Increased Leads by 33% from Search Marketing with DAC Group and DialogTech
July 15, 2016 9:39 amSylvan Provides Children the Tutoring Help Their Parents Are Searching For With more than 35 years of experience and more... View Article
SMB Lender SnapCap Gets 68% More Customers Calling With DialogTech
July 7, 2016 8:26 amSnapCap Is Leading a Revolution in Lending SnapCap is a new kind of small business lender, built on the simple... View Article
Travel Marketing in a Click-to-Call World: Mobile Advertising Strategies to Drive Calls and Bookings
June 29, 2016 8:47 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
Paid Search for a Multi-Device World: New Rules to Drive Clicks, Calls, and Customers
June 6, 2016 12:12 pmJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
How Your Entire Marketing Team Benefits From Call Attribution: Part 4
June 4, 2016 8:30 amBy 2019, there will be 162 billion calls made to US businesses from mobile marketing. Join Katherine Buchholz, Content Marketing... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 3
June 3, 2016 8:30 amJust like you assess, report, and make decisions based on your digital marketing data, call attribution software helps you do... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 2
June 2, 2016 8:30 amWelcome to part 2 of our four part video series on the key benefits call attribution technology brings to your... View Article
How Your Entire Marketing Team Benefits From Call Attribution: Part 1
June 1, 2016 8:30 amJoin Katherine Buchholz, Content Marketing Manager at DialogTech, as she gives you a crash course on the value phone calls... View Article
Local Search & Facebook Advertising in a Mobile World: How Mobile Campaigns Drive Offline Sales
May 31, 2016 4:48 pmJoin local search digital marketing experts from Acquisio and DialogTech as they explain how to use AdWords and Facebook to drive calls and store visits.
DialogTech Helps Bath Fitter Optimize TV and Paid Search Ads to Drive More Calls and Business
December 16, 2015 9:23 amBath Fitter Uses Call Analytics to Optimize Marketing Campaigns to Drive More Calls “75% of Bath Fitter’s in-home consultations are... View Article
Click-to-Call Playbook for Paid Search
November 18, 2015 12:55 pm
The Spam Call Problem and How to Fix It
November 16, 2015 3:26 pmTired of spam calls? We are too. Join DialogTech’s SVP of Marketing Strategy & Analytics, Steve Griffiths, as he breaks... View Article
The Marketing Black Hole: Why Inbound Calls Are the Biggest Challenge for CMOs in 2016
October 21, 2015 8:41 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
The Mobile Marketing Blind Spot: What Is It Costing You?
September 24, 2015 8:47 amThe rise of smartphones, larger mobile ads spends, and the increased usage of mobile “click to call” by consumers is... View Article
3 Conversation Insights That Make Voice Vital to Your Call Analytics
August 28, 2015 8:36 amJoin Katie King, DialogTech Market Response Specialist, as she explains three crucial insights that marketing teams can glean from their... View Article
Using New Facebook Ad Strategies to Reach Mobile-First Shoppers
August 26, 2015 11:40 amJoin DialogTech Sales Manager, Liz Grossman, in this new edition of WhiteBoard Wisdom as she breaks down a few Facebook ad formats... View Article