Local Search & Facebook Advertising in a Mobile World: How Mobile Campaigns Drive Offline Sales
Don’t forget about the offline journey.
Smartphones are now the device of choice for researching local purchases. Retail giants like Target state that 75% of their customers start their shopping journey on mobile. It’s created a huge opportunity for marketers to use targeted search and Facebook ads to influence mobile shoppers and drive in-store visits and sales.
Join local digital marketing experts from Acquisio and DialogTech as they explain how to use AdWords and Facebook campaigns to get customers calling and visiting your stores. You’ll learn:
How mobile devices have completely transformed local shopping
How to optimize local search ads to convert shoppers at the most critical time
How retailers are using Facebook local awareness ads to drive offline sales
Technologies to measure and optimize local advertising ROI