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4 Strategies to Drive More Calls and Customers from Voice Search
July 30, 2018 12:15 pm Leave your thoughtsExperts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that... View Article
3 Travel Marketing Strategies to Drive More Calls and Bookings
July 16, 2018 11:29 am Leave your thoughtsResearch shows that most travel and vacation shoppers enter the market undecided — they don’t have a strong preference for... View Article
The Digital Marketer’s Playbook for Voice Analytics
July 12, 2018 4:13 pm
3 Financial Marketing Tips to Drive More Calls and Revenue
July 12, 2018 9:58 am Leave your thoughtsRecent studies have shown that two-thirds of customers want to call to speak to a financial services agent in order... View Article
4 Ways Marketers Use Voice Analytics to Create Frictionless Customer Experiences
July 2, 2018 8:00 am Leave your thoughtsIn today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.... View Article
MarTech News You Should Know: LinkedIn Carousel Ads, Bing and LiveRamp Partner, and More
June 26, 2018 2:38 pm Leave your thoughtsWith the digital landscape constantly shifting, it’s important for digital marketers to stay up-to-date on the latest industry trends. By... View Article
6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI
June 25, 2018 10:00 am Leave your thoughtsYou spend a lot of time and effort getting your company’s phones to ring. You design engaging website content, create... View Article
Repairing Marketing ROI for Home Services
June 21, 2018 4:33 pmWhen people need a home services specialist, they find providers online. But when they convert and book appointments, they call.... View Article
5 Tips to Drive Calls from Your Healthcare Digital Marketing
June 20, 2018 2:44 pm Leave your thoughtsPatient acquisition can be expensive, but that doesn’t mean it can’t pay for itself. The best marketing investments produce returns... View Article
From Digital to Voice: 6 Ways Marketers Personalize Experiences and Drive Revenue
June 18, 2018 10:13 am Leave your thoughtsAccording to a recent study by Adobe, 80% of businesses (whether digitally advanced or not), rank seeing the whole customer... View Article
Spam Callers Are Evolving and So Are Our Real-Time AI Blockers
June 13, 2018 12:10 pm Leave your thoughtsFor marketers, getting accurate attribution data from every channel and for every conversion is critical, but unfortunately there is a... View Article
Marketing and Tech News You Should Know: Post-GDPR Data Privacy, Microsoft Acquires Github, and More
June 8, 2018 11:15 am Leave your thoughtsWith the digital landscape constantly shifting, it’s important for digital marketers to stay up-to-date on the latest industry trends. By... View Article
Click-to-Call, Voice Search, and Voice-Enabled Devices Transform SEM and SEO
June 5, 2018 11:42 am Leave your thoughtsSEM and SEO currently represent just under 50% of all digital marketing spend in the US. And that percentage will... View Article
Call Analytics from DialogTech Helps Roger West Drive 434% More Reservations for Roy’s Restaurants
May 31, 2018 3:42 pmThe Problem: Understanding the Value of Calls from Marketing Channels Since Roy’s is a multi-location restaurant brand, developing a local-... View Article
Best Practices for Native Ads and Call Tracking
May 31, 2018 11:53 am Leave your thoughtsWithout even knowing it, you’ve probably encountered several native ads today. Advertisers are becoming more adept at blending their message... View Article
Using the Online Journey to Optimize the Offline Call Experience
May 24, 2018 1:29 pm Leave your thoughtsConsumers today do most of their research online — often on their smartphones — and by the time they call,... View Article
The Growing Importance of Local AdWords and What to Do About It
May 22, 2018 10:24 am Leave your thoughtsA recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed... View Article
From Digital to Voice: How Marketers Personalize Experiences and Drive Revenue
May 17, 2018 11:39 amJoin us for this on-demand webinar. In today’s omni-channel world, the path to purchase often moves from digital to voice... View Article
3 Local Strategies to Drive More Customers from AdWords & Facebook
May 16, 2018 3:24 pm Leave your thoughtsThey say all politics is local. The same holds true for digital advertising. Whether your brand has one location or... View Article
DT University Study Finds Unanswered Calls Are the Plague of Paid Search ROI
May 15, 2018 4:09 pmIf you invest in paid search campaigns, you might be wasting valuable marketing budget by paying to generate calls that... View Article
Study: 1 in 5 Calls from Paid Search Goes to Voicemail
May 15, 2018 3:56 pm Leave your thoughtsDoes your paid search ROI ever feel like a bit of a mystery? You are spending a big chunk of... View Article
The Secret to Home Services Marketing ROI: Inbound Calls
May 11, 2018 9:28 am
How to Accurately Measure LinkedIn Ad ROI: Online and Offline
May 7, 2018 9:44 am Leave your thoughtsIf you are allocating more of your digital budget to LinkedIn, you are not alone. Studies show that 97 percent... View Article
DialogTech and Genesys Integrate to Help Contact Centers Personalize Caller Experiences in Real Time
May 1, 2018 3:38 pm Leave your thoughtsDelivering innovative ways to enhance customer experience and drive contact center capabilities is at the heart of DialogTech’s partnership... View Article