Archives
Your 60-Minute Masterclass: Local Search for Multi-Location Brands
November 19, 2018 12:42 pmFour Strategies CMOs Can Use to Drive Growth in 2019
November 12, 2018 11:00 am
What Analytics Do Search Marketers Need for Google Call Extensions?
November 5, 2018 1:07 pm Leave your thoughtsWhat Are Google Call Extensions? Google call extensions allow you to add phone numbers to your Google Ads. Consumers can... View Article
How Marketers Can Own the Most Elusive Part of the Customer Journey: Consumer Calls
October 30, 2018 3:01 pm Leave your thoughtsIn today’s mobile-first world, consumers have access to a variety of information channels that can lead to a winding customer... View Article
How B2B Ecommerce Marketers Can Use the Voice of the Consumer to Boost Sales
October 23, 2018 9:58 am Leave your thoughtsAccording to eMarketer’s new report, 94% of B2B executives in North America said B2B ecommerce is critical to business advantage... View Article
Why Digital Marketers Should Pass Call Data into Google Marketing Platform
October 15, 2018 3:21 pm Leave your thoughtsOn June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack... View Article
How to Win in Voice (featuring Performics)
October 12, 2018 12:13 pmThe Secret to B2B Marketing ROI: Inbound Calls
October 5, 2018 10:06 am
How Retail Marketers Use the Voice of the Customer to Increase Online and In-Store Sales
September 25, 2018 11:59 am Leave your thoughtsFor retail shoppers, the customer journey often begins with a local mobile search. In fact, 80% of retail shoppers have... View Article
CESI’s 6-Hour Over-the-Phone Debt Counseling Course Is Run on DialogTech IVRs
September 24, 2018 10:20 amThe Problem: Building a Robust IVR to Capture Answers from Pre- and Post-Filing Tests For those filing for bankruptcy, CESI... View Article
DialogTech Named Finalist for Best Tech Work Culture in Chicago’s 2018 Timmy Awards – Vote Now!
September 20, 2018 10:38 am Leave your thoughtsDialogTech has been selected by Tech in Motion as a contender for the 2018 Timmy Award for Best Work Culture... View Article
The Secret to Senior Living & Care Marketing ROI: Inbound Calls
September 14, 2018 1:06 pm
12 Best Practices for Google Ads that Search Marketers Need to Know
September 13, 2018 2:47 pm Leave your thoughtsIn the past year, Google Ads paid search spend increased by 23%. In addition, nearly three-quarters of Google Ads marketers... View Article
%*#$ Yeah! DialogTech Now Offers Optional Expletive Filtering
September 7, 2018 11:30 am Leave your thoughtsIt can happen to anyone. You get a little too excited and out slips a word that would earn a... View Article
6 Ways Marketers Can Meet the Rising Demand for B2C and B2B Personalization
September 4, 2018 3:20 pm Leave your thoughtsThis article was originally published on LSA Insider. According to Salesforce’s 2018 report, 56% of B2C customers said a tailored... View Article
3 Ways Franchise Marketers Use Call Analytics to Acquire More Customers
August 30, 2018 11:18 am Leave your thoughtsIn most franchise systems, the franchisees contribute money for regional and national advertising. In return, they expect the franchise’s national... View Article
Your Facebook Ads Are Calling
August 30, 2018 10:57 amMarketers are increasing their spend on Facebook ads. With the competition growing, every conversion counts – and in today’s mobile-first... View Article
3 Ways Marketers Use Call Analytics in Salesforce to Drive Revenue
August 28, 2018 1:10 pm Leave your thoughtsSalesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all... View Article
The Secret to Franchise Marketing ROI: Inbound Calls
August 16, 2018 4:57 pm
3 Healthcare Marketing Tips to Drive Calls and Patients
August 16, 2018 10:21 am Leave your thoughtsAccording to Kantar Media’s 2018 MARS Consumer Health Study, 22.9 million US adults will use a smartphone to research treatment... View Article
Why Digital Marketers Should Pass Call Data into Google Ads
August 13, 2018 1:07 pm Leave your thoughtsGoogle Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to... View Article
How Brands and Agencies Can Use the Voice of the Customer to Improve People-Based Marketing
August 6, 2018 11:34 am Leave your thoughtsOver 90% of media buyers increased their people-based ad buys last year. In addition, the world’s largest advertising agencies are... View Article
Optimize Google Ads, LinkedIn & Facebook ROI with Voice Analytics
August 2, 2018 12:34 pmOptimizing your paid search and social campaigns is a constant challenge. As brands fight for impressions and costs rise, success... View Article
Optimizing Marketing ROI with Salesforce and Call Analytics
July 31, 2018 10:55 am