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Derek is a Senior Content & SEO Specialist at DialogTech. He graduated from Illinois Wesleyan University with a degree in Marketing and Creative Writing. He enjoys running, playing guitar, and staying up to speed on the latest news in marketing and technology.
For many industries, inbound phone calls are important conversions from digital and offline marketing. In fact, 84% of marketers report... View Article
Facebook ad budgets remained resilient through the COVID-19 crisis and they’re projected to rise dramatically in 2021. With the competition... View Article
The COVID-19 pandemic hit the travel industry hard in 2020, as consumers canceled their vacations due to lockdown restrictions and... View Article
Most financial services consumers start their journey by finding and comparing providers online, often through search. Many don’t have a... View Article
Google recently announced that once it phases out third-party cookies, it will not build or support alternative user-level identifiers to... View Article
With the COVID-19 vaccine distribution underway in the United States, people have a lot of questions. They want to know... View Article
When consumers need a B2B vendor, they almost always start with online research. But when it comes time to convert,... View Article
As a marketer, you know that the better data you have at your fingertips, the smarter optimizations you can make.... View Article
For most HubSpot users, inbound calls are one of the most valuable conversions your marketing drives. 84% of marketers report... View Article
Consumers searching for products, services, or businesses in their area often find them online from local listings. These shoppers are... View Article
At the beginning of the COVID-19 pandemic, as some businesses closed and others didn’t, consumers had lots of questions about... View Article
Senior Housing News, the leading news source for the senior living industry, says that senior living providers will experience a... View Article
While it’s often overshadowed by Google, Bing still has a significant 11.22% of the search engine market share. Marketers cannot... View Article
As a marketer, it’s critical to tap into the voice of your customers. To rank for their search queries and... View Article
We’ve all heard businesses throw around the word “unprecedented” to describe the effects of COVID-19. It has become a cliché... View Article
Phone calls are one of the most valuable conversions agencies can drive for their clients. In fact, according to Forrester,... View Article
Phone calls are one of the most common and valuable conversions from paid search. According to Google, an average of... View Article
In 2021, marketing leaders will face steep challenges — COVID-19 has disrupted industries and transformed consumer behavior. In addition, consumer... View Article
Salesforce, the leading customer relationship management (CRM) platform, helps businesses manage relationships with customers and prospects. It acts as a... View Article
COVID-19 is causing radical shifts in the way buyers engage with B2B vendors. To thrive in 2021, B2B marketers need... View Article
COVID-19 is causing radical shifts in the way consumers engage with travel providers. To thrive in 2021, travel and hospitality... View Article
COVID-19 is causing radical shifts in the way consumers engage with real estate firms. To thrive in 2021, real estate... View Article
COVID-19 is causing radical shifts in the way consumers engage with home services providers. To thrive in 2021, home services... View Article
COVID-19 is causing radical shifts in the way patients engage with healthcare providers. To thrive in 2021, healthcare marketers need... View Article