From Digital to Voice: How Marketers Personalize Experiences and Drive Revenue
In today’s omni-channel world, the path to purchase often moves from digital to voice and from voice to digital — sometimes multiple times if the purchase is complex or expensive. Marketers can’t optimize search and digital campaigns using only what’s happening online. You need to know if callers are quality sales leads, if they converted, and how best to market to them next — if at all.
Join call analytics experts from DialogTech to learn how to connect digital and voice and turn what happens on calls into actionable data to improve your marketing ROI, deliver more personalized online and offline experiences, and increase revenue. You’ll discover:
Best practices to analyze calls from AdWords, Facebook, display, and more
How to optimize ROI by using online behavior to personalize caller experiences
Powerful ways marketers activate voice data across their marketing stacks
How voice insights are revolutionizing audience retargeting and lookalikes