Archives
Why Healthcare Marketers Should Focus on Phone Calls
August 8, 2017 5:01 pmEven in today’s digital world, the majority of medical appointments are still made by phone. Marketers in charge of driving... View Article
A Wake-Up Call for Financial Services Marketers
July 20, 2017 3:42 pmEven in today’s digital world, phone calls play a critical role in the financial services customer journey. Consumers shopping for... View Article
Travel Marketers Must Combine Digital and the Call Channel to Drive ROI
May 2, 2017 12:32 pmTravel marketing has gone digital and mobile. And when travel shoppers engage with ads and website content on their smartphones,... View Article
Shoot for Higher ROI: The Best Way to Optimize Insurance Marketing in a Digital World
April 15, 2017 2:46 pmStudy after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers... View Article
Supercharge Your Display ROI With Phone Calls
January 13, 2017 2:49 pmDisplay ad spending surpassed search spending in 2016 and is set to grow 15.6% YOY. Mobile display is the single... View Article
The Mobile Marketing Blind Spot: What Is It Costing You?
September 24, 2015 8:47 amThe rise of smartphones, larger mobile ads spends, and the increased usage of mobile “click to call” by consumers is... View Article
The Right Call: How Marketing’s Shift to Mobile Is Driving the Need for Call Attribution
June 23, 2015 5:20 pmThe world has gone mobile, and to reach consumers today, marketers are moving ad spend from the desktop to mobile... View Article
The 5 E-Commerce Mistakes That Are Killing Your Sales
May 21, 2015 9:49 amAccording to Statista, U.S. retail e-commerce sales are projected to grow to $434.2 billion in 2017. As businesses of all sizes... View Article
14 Best Practices for Improving Organic Search Rankings on Google
April 10, 2015 9:46 amThese days, most marketing teams know the importance of a solid organic search ranking. How to get it, on the... View Article
Inbound Calls: The Power Behind a Successful Marketing Machine
March 13, 2015 10:04 amInbound calls are many marketers’ secret weapon. But as mobile continues to explode, the secret is getting out. Phone leads... View Article
The Business of Conversation: Why Calls Have Become So Critical to the Customer Journey
February 27, 2015 1:39 pmCalls are too important to leave unmanaged. It’s why enterprises and agencies are adopting call analytics and automation technology to... View Article
Talking the Talk: Conversation is the Key to Good Business
January 16, 2015 9:53 amRecent studies show that customers across all industries are increasingly frustrated with the level of service they receive. In fact, 84%... View Article
2014 State of Marketing Measurement Survey
January 15, 2015 5:22 pmThe 2014 State of Marketing Measurement Survey revealed CEOs desire all marketing activities to be continuously measured and decision-making to be founded on... View Article
The Mobile Wake-Up Call: Smartphones Transform Retail
November 18, 2014 3:00 pmThere’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? According... View Article
A Century of Marketing and the Evolution of the Growth Hacker
March 21, 2013 10:17 amIn 1995, there were 40 million Internet users. Shortly afterwards, pop-up ads were born to target those users. In 2006,... View Article
DialogTech Responsiveness Index
November 1, 2012 8:00 amIn an evolving world of speed and instant gratification, there’s no place for slow. When consumers want something, they find... View Article
The Evolution of Marketing Automation
May 22, 2012 2:45 amMarketing automation is a technology process that enhances a customer’s interaction with a brand or service, automates that marketing process,... View Article
The Challenges Of Marketing ROI
February 16, 2012 8:53 pmMarketing pioneer John Wannamaker once said, Half the money I spend on advertising is wasted The trouble is, I don’t... View Article
Close More Leads By Improving Lead Response Time
February 16, 2012 8:50 pmResearch shows that leads convert 22 times more often when you make contact within the first five minutes. Lead response... View Article