Display ad spending surpassed search spending in 2016 and is set to grow 15.6% YOY. Mobile display is the single largest driver of this growth, meaning more and more consumers today are viewing display ads on their smartphones. While many marketers still view the channel as a branding tool, there is an opportunity for display to drive direct conversions both online and offline -- and give display ROI a boost.
To do this, marketers are using phone calls to supercharge their display ROI. Check out this infographic to learn how: