The Right Call: How Marketing’s Shift to Mobile Is Driving the Need for Call Attribution
The world has gone mobile, and to reach consumers today, marketers are moving ad spend from the desktop to mobile channels. It’s estimated that by 2019, over 70% of digital ad spend will be mobile. Being able to tie every new customer to the right mobile marketing channel is crucial -- you must be able to know what’s really working to optimize marketing performance and spend. For mobile marketing, it’s impossible to do this without call attribution.