Author Archives for Kayla Hammersmith
About Kayla Hammersmith
As Senior Content Marketing Manager, Kayla Hammersmith brings years of data-driven content expertise to the DialogTech team. Kayla is a lifelong Illinois resident and a graduate of Northwestern University. She's also a certified yoga instructor, a proud cat mother, and a fan of learning new hobbies like watercolors and embroidery.
February 8, 2021 11:05 am
Published by Kayla Hammersmith
It’s time to bust some myths. No, not in a classic Discovery Channel MythBusters fashion, where Adam and Jamie find... View Article
September 2, 2020 3:18 pm
Published by Kayla Hammersmith
Over the past few years, first-party data has been treated like gold — every marketer wants more and more of... View Article
August 11, 2020 2:28 pm
Published by Kayla Hammersmith
This article is a guest post from DialogTech’s partner, RingCentral. Learn more about DialogTech’s integration with RingCentral here. One of the... View Article
June 24, 2020 4:14 pm
Published by Kayla Hammersmith
Drumroll, please! We’re excited to be named the Best Attribution Solution by The Drum Digital Advertising Awards. The Drum Digital... View Article
June 3, 2020 5:13 pm
Published by Kayla Hammersmith
While lockdowns are ending and states are reopening, our industry experts believe that telehealth is here to stay. PatientPop’s CTO... View Article
June 2, 2020 4:36 pm
Published by Kayla Hammersmith
Social media has revolutionized the way that we market and sell products and services. While social media marketing has long... View Article
May 22, 2020 11:19 am
Published by Kayla Hammersmith
Even before the COVID-19 crisis, the nature of brand and customer relationships has been in a period of evolution. It’s... View Article
May 7, 2020 2:48 pm
Published by Kayla Hammersmith
With CPCs and CPMs lower than they’ve been in years and consumers engaging with content more than ever before, now... View Article
May 1, 2020 3:33 pm
Published by Kayla Hammersmith
During a crisis, brands need to pivot quickly and ensure that they’re properly investing in their customer relationships. We hosted... View Article
April 25, 2020 12:22 pm
Published by Kayla Hammersmith
According to the National Association of Realtors, the typical home buyer uses a mobile device to search for properties online.... View Article
April 22, 2020 11:39 am
Published by Kayla Hammersmith
Search behavior as we know it is rapidly changing — and that’s why search marketers need to be nimble. We... View Article
April 14, 2020 9:43 am
Published by Kayla Hammersmith
No matter your industry, the COVID-19 crisis is something every marketer is dealing with — and how your brand positions... View Article
April 8, 2020 12:38 pm
Published by Kayla Hammersmith
In the midst of the COVID-19 crisis, marketers are searching for information on how to adjust their campaigns, pivot quickly,... View Article
April 3, 2020 11:54 am
Published by Kayla Hammersmith
With so much uncertainty in the world, it’s important to turn to what provides you with clarity and knowledge right... View Article
March 19, 2020 5:09 pm
Published by Kayla Hammersmith
Right now, more and more people are working from home than ever before. Whether you typically work remotely as part... View Article
March 18, 2020 2:08 pm
Published by Kayla Hammersmith
The phone call is a key component of the auto parts and service consumer’s journey. For auto parts shoppers, many... View Article
January 23, 2020 7:30 am
Published by Kayla Hammersmith
We’ve got some exciting news! DialogTech is officially certified as PCI DSS-compliant by the PCI Security Standards Council. This certification... View Article
January 15, 2020 6:08 am
Published by Kayla Hammersmith
For healthcare marketers, the industry is a unique space. Unlike other industries, healthcare marketers often can’t compete based on cost.... View Article
December 13, 2019 11:07 am
Published by Kayla Hammersmith
As 2019 (and a whole decade!) comes to a close, it’s a good time to do some reflection over the... View Article
December 11, 2019 11:57 am
Published by Kayla Hammersmith
We’re going platinum. (No, not in the music industry definition of platinum.) DialogTech is a Platinum winner in the 2019... View Article
October 15, 2019 2:39 pm
Published by Kayla Hammersmith
We’re excited to be named a finalist for Best Attribution Solution from The Drum Digital Advertising Awards USA! DialogTech is... View Article
October 1, 2019 1:30 pm
Published by Kayla Hammersmith
Consider these stats: The US is projected to spend $140 billion on dental care in 2019. 72% of dental patients... View Article
September 12, 2019 5:00 pm
Published by Kayla Hammersmith
According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital... View Article
September 3, 2019 5:16 pm
Published by Kayla Hammersmith
Let’s face it. Online reviews are a big deal. They don’t just matter for customers looking for shoes or shopping... View Article