DialogTech Wins 2019 Summit Marketing Effectiveness Award for Work with GE Appliances and DAC

Kayla Hammersmith Senior Content Marketing Manager, DialogTech

We’re going platinum. (No, not in the music industry definition of platinum.) DialogTech is a Platinum winner in the 2019 Summit Marketing Effectiveness Awards! This award recognizes DialogTech’s work with GE Appliances and their agency DAC.

The Summit Marketing Effectiveness Awards recognize excellence in marketing communication and technology. This year, over 1,400 entries were submitted from all over the world. Just 6% of submissions received recognition.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

Award Recognizes the Marketing Insights and Impact of DialogTech’s AI

We’re honored to see DialogTech’s conversation intelligence platform recognized for making marketing more effective and impactful. This award is even more exciting since it specifically recognizes our work with industry leader GE Appliances and their digital agency DAC. 

Our submission illustrated how GE Appliances and DAC leveraged DialogTech’s call tracking and AI-driven conversation insights to optimize their online advertising for what drives the most valuable calls.

With the power of AI, conversation intelligence allows marketers to get a complete understanding of the customer journey and call experiences by measuring how channels, ads, campaigns, search keywords, and website interactions drive calls that convert to customers. Conversation intelligence is the missing piece of the marketing analytics puzzle brands need to make truly impactful omnichannel decisions that drive growth.

Using these AI-driven insights on phone conversations, DAC optimizes GE Appliances’s digital channels for what drives the most calls that convert to sales conversions. In just five months, this data has helped DAC further increase GE Appliances’ monthly volume of quality phone leads by 42%. DAC and GE Appliances have also been able to detect and correct issues with call experiences that were negatively impacting results.

“I love the analytics on phone calls DialogTech provides and have already found several actionable cases in the data. It’s enabled us to find and correct issues with call handling costing us revenue, generate more of the right callers from our marketing, and better convert them to service appointments,” said Chuck Weaver, Senior Manager of Business Initiatives at GE Appliances. 

Read the full case study and learn all about how GE Appliances converts more calls to service appointments with DAC and DialogTech. 

Read the full case study and learn all about how GE Appliances converts more calls to service appointments with DAC and DialogTech. 

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